Dear @purnimajena From what I’ve observed, when a user first lands via a paid channel (like paid search), all subsequent hits in that same session get associated with the paid channel — which makes sense. But if I manually unset s.campaign when there are no UTM parameters, I end up only seeing the t...

Hey everyone, I’m trying to get a better understanding of how Tracking Code variables (utm_medium, utm_campaign, etc.) and Marketing Channels should work together in Adobe Analytics.  I’m running into an issue where we can see medium parameters under non-paid channels, even though the user originall...