Hey Varun,. Just one question before closing thread, once we push segments from ACC to AAM and later AAM to DSPs for paid campaigns.what approach (rather primary key/unique id) you will suggest to identify users who've responded to Paid campaigns and users who've responded to CRM campaigns? Thanks again for your response

Thank Varun for your response.To answer your questions:1) Yes, ID sync has implemented on website/app 2) Primary ID used is hashed customer ID (will there be any issue if primary id is customer ID and not email id?) and3) Declered ID based integration has set with ACC Couple of quick questions:1) why do we need offline traits and segments? As ACC will push segments into AAM anyways (Pls correct me if i'm missing here anything)2) Once segments are already pushed into AAM - how do we segregate use...