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JSP2
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Re: Marketing Channel Visits vs Marketing Channel Instances - Adobe Analytics 12-07-2022
Thanks again for your input and time.

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Re: Marketing Channel Visits vs Marketing Channel Instances - Adobe Analytics 11-07-2022
I do have Direct and Session Refresh to NOT override Last-Touch, which would be the same as only set with the First Hit of a Visit. I did an experiment last week where I changed these two channels to override Last-Touch Channel and it definitely did make the Visits much less and Marketing Channel instances much higher, which makes sense. I guess I just need to think about the original business question - which marketing channel generates the most traffic? In our case, it is very possible for cus...

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Re: Marketing Channel Visits vs Marketing Channel Instances - Adobe Analytics 08-07-2022
Thank you so much for taking the time to respond. I understand your example, but then how do I explain why Marketing Channel Visits are ALWAYS HIGHER than Marketing Channel Instances in this report below? In your example, it is very clear that there are 2 Visits/3 Marketing Channel Instances. If I needed to answer the question, how much Direct traffic did we get on this day? Is it accurate to say "92,705 visits" or "53,915 Marketing Channel Instances"?? The business won't understand what "Market...

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Marketing Channel Visits vs Marketing Channel Instances - Adobe Analytics 07-07-2022
Hello, My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session. Is that a correct understanding? If the business just wants a very high level report of traffic (not conversions) coming from each Marketing Channel, which is the most accurate metric to use? Visits? Marketin...

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Re: ☕[Adobe Campaign Community Q&A Coffee Break] Sep 2nd, 12pm IST: Shweta Ram, Senior Solutions Consultant☕ - Adobe Campaign 30-06-2022
Hi, I have seen this response and read through it many times prior to reaching out to you. However, I don't believe it answers my question. The answer in the post is comparing the SUM of the Visits in a Marketing Channel report vs the SUM of the Visits in a site wide report. As you can see here, on a given day, the sum of the Visits in the Marketing Channel report is higher, since a customer can touch multiple channels in a Visit. As stated in that post you are referencing, the total Visits is a...

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Re: ☕[Adobe Campaign Community Q&A Coffee Break] Sep 2nd, 12pm IST: Shweta Ram, Senior Solutions Consultant☕ - Adobe Campaign 29-06-2022
Hi, My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session. Is that a correct understanding? If the business just wants a very high level report of traffic (not conversions) coming from each Marketing Channel, which is the most accurate metric to use? Visits? Marketing C...

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Re: Marketing Channels: Why more Visits that Marketing Channel Instances? - Adobe Analytics 29-06-2022
Hi, What was the resolution? I have the exact question and would really appreciate any help you can provide. The business wants to answer the question: Which Marketing Channel(s) are traffic coming from (regardless of any type of conversion). Which is the correct metric to use??

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Re: ☕‌📊‌[Analytics Community Q&A Coffee Break] 12/15/21, 8am PT: Eric Matisoff, Principal Evangelist, Analytics and Data Science📊‌☕ - Adobe Analytics 10-03-2022
Hi Eric - any updates about migrating from Mobile Services to Processing Rules? We are about to begin the transition from our Mobile App report suite into the Web RS and I want to make sure I follow the right steps. Thanks in advance.

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