Hi Andrew! Thanks so much for taking the time to respond.  I will keep this in mind for the future.  We ended just tabling this at the time and it never was picked up again.   Take care, Jen

Thanks again for your input and time.

I do have Direct and Session Refresh to NOT override Last-Touch, which would be the same as only set with the First Hit of a Visit.  I did an experiment last week where I changed these two channels to override Last-Touch Channel and it definitely did make the Visits much less and Marketing Channel i...

Thank you so much for taking the time to respond.  I understand your example, but then how do I explain why Marketing Channel Visits are ALWAYS HIGHER than Marketing Channel Instances in this report below?  In your example, it is very clear that there are 2 Visits/3 Marketing Channel Instances.  If ...

Hello, My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session.  Is that...

Hi, I have seen this response and read through it many times prior to reaching out to you. However, I don't believe it answers my question.  The answer in the post is comparing the SUM of the Visits in a Marketing Channel report vs the SUM of the Visits in a site wide report.   As you can see here, ...

Hi,  My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session.  Is that a...

Hi, What was the resolution?  I have the exact question and would really appreciate any help you can provide.  The business wants to answer the question:  Which Marketing Channel(s) are traffic coming from (regardless of any type of conversion).  Which is the correct metric to use?? 

Thanks so much for the info @Gigazelle!

Thank you!