Thanks again for your input and time.

I do have Direct and Session Refresh to NOT override Last-Touch, which would be the same as only set with the First Hit of a Visit. I did an experiment last week where I changed these two channels to override Last-Touch Channel and it definitely did make the Visits much less and Marketing Channel instances much higher, which makes sense. I guess I just need to think about the original business question - which marketing channel generates the most traffic? In our case, it is very possible for cus...

Thank you so much for taking the time to respond. I understand your example, but then how do I explain why Marketing Channel Visits are ALWAYS HIGHER than Marketing Channel Instances in this report below? In your example, it is very clear that there are 2 Visits/3 Marketing Channel Instances. If I needed to answer the question, how much Direct traffic did we get on this day? Is it accurate to say "92,705 visits" or "53,915 Marketing Channel Instances"?? The business won't understand what "Market...

Hi, I have seen this response and read through it many times prior to reaching out to you. However, I don't believe it answers my question. The answer in the post is comparing the SUM of the Visits in a Marketing Channel report vs the SUM of the Visits in a site wide report. As you can see here, on a given day, the sum of the Visits in the Marketing Channel report is higher, since a customer can touch multiple channels in a Visit. As stated in that post you are referencing, the total Visits is a...

Hi, My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session. Is that a correct understanding? If the business just wants a very high level report of traffic (not conversions) coming from each Marketing Channel, which is the most accurate metric to use? Visits? Marketing C...

Hi, What was the resolution? I have the exact question and would really appreciate any help you can provide. The business wants to answer the question: Which Marketing Channel(s) are traffic coming from (regardless of any type of conversion). Which is the correct metric to use??

Thanks so much for the info @Gigazelle!

Thank you!

Hi Eric - any updates about migrating from Mobile Services to Processing Rules? We are about to begin the transition from our Mobile App report suite into the Web RS and I want to make sure I follow the right steps. Thanks in advance.