Riyas, I'm hoping the following article will help you with the
explanation. Keep in mind that the ECID (experience cloud) is the ID
that's must across the various Adobe products (e.g., Analytics, Target,
Is there anything in the user agent string to identify these hits? We
capture the user agent string into an evar, and then we can use a
segment to filter out any of those hits from reporting and analysis.
Additionally, if everything is related to the one email address (and
captured in evar/prop), you can create a segment that filters out all
hits related to the particular email address.
I personally don't like intermixing Tracking Code (aka Campaign
variable) with Marketing Channels as it may lead to incorrect insights.
Additionally, both of them have their attribution windows. If I want to
see how the overall Marketing Channel is working, I'll use the Marketing
Channels that can be further broken down into the Marketing Channel
Detail. If you want to adjust the rules, they'll need to done in the
Marketing Channel Processing Rules. If you want to see how your campaign