@e30powar The way you're setting Direct channel "Non-overriding channel" is correct appraoch.-The reason you see Campaigns against Direct channel is because of the persistence of s.campaign(eVar0) variable.- You cna verify this by adding "Tracking codeInstances" metric in your table. It should show 0 against Direct channel for this campaign value. For example:Assume that campaign variable is set to expire for a week1 Jan : Visitor came from paid where utm_campaign = fb001 // Visit 1, campaign = ...