since ‎21-01-2020
‎31-07-2020
Conner_Hatfield
Employee
Traits and Segments Best Practices Conner_Hatfield - Adobe Audience Manager
***Posted on behalf of Matt Vittorioso, Senior Marketing Specialist at Ally Financial*** Matt Vittorioso is a Senior Marketing Specialist on the Digital Marketing team at Ally Financial. He leads the digital segmentation team and is in charge of all the data that goes in and out of audience manager. Matt works closely with all internal stakeholders and external agency partners to ensure the proper segments are constructed for all of Ally’s campaigns.Tip #1: Align necessary AAM stakeholders and c...
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