***Posted on behalf of Matt Vittorioso, Senior Marketing Specialist at
Ally Financial*** Matt Vittorioso is a Senior Marketing Specialist on
the Digital Marketing team at Ally Financial. He leads the digital
segmentation team and is in charge of all the data that goes in and out
of audience manager. Matt works closely with all internal stakeholders
and external agency partners to ensure the proper segments are
constructed for all of Ally’s campaigns.Tip #1: Align necessary AAM
stakeholders and c...
