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Marina_Zub
Community profile Marina_Zub Level 1
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Joined the community 21-10-2019 12:34:56 PM
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Adobe Real-time CDP: opinion and experience
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Marina_Zub
- Adobe Experience Platform
Hi Everyone!I'm Marina and I work at IGM as a marketing technology specialist.We are actively using adobe stack (Analytics, dmp, target, cms)for our digital part of the business and we sort of reached a point where I feel like I'm limited with the capabilities our martech stack has to offer. Because of that I'm looking into the opportunity to expand our dmp with cdp but there are so many questions and one of the most difficult ones: Does it worth it for B2B? What's the business outcome here?If s...

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