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christopher4548
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Merchandising Variables in Calculated Metrics
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christopher4548

christopher4548
- Adobe Analytics
Suppose I have a variable that captures fulfillment method--call it evar1:Because items in the same order can be fulfilled differently, I've opted to make evar1 a merchandising variable. That way, each order item attributes revenue to the correct fulfillment method. I then make a hit-level segment where evar1 = Store Pickup. When I show revenue for this segment, I get a different number:This is because the segment looks for hits that have at least one Store Pickup item and pulls in ALL the reven...

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