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chrisp74392005
chrisp74392005
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Re: Segmentation Based on Last Viewed Content
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chrisp74392005
- Adobe Analytics
Should be good! Thank you all for your help.

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Re: Segmentation Based on Last Viewed Content
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- Adobe Analytics
@ursboller you are correct in your understanding of the question. I'm looking to segment users for the last viewed content before they either left the site OR made a purchased.you mentioned 2 methods in an earlier thread.I'm leaning towards using the first option since we can use an Exit Prop. However, how do I "segment on last visit".I tried making the 2 option in the screenshot. There are a few issues/question I have.Is this what you had in mind?I'm a little lost on the "exclude/sequence befor...

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Segmentation Based on Last Viewed Content
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- Adobe Analytics
I'm pretty new to Adobe Analytics but I do have some knowledge of setting up segments based on logic.I'm trying to create a segment based on users who had input certain criteria into my (v1) events AND it was the last thing they did before they left the site.To put it in context, we have a travel site and after a user inputs their destination of choice, we want to be able to target those users based on the LAST destination they viewed. Since its likely they have browsed around on the site lookin...

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