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jeffd66939916
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Joined the community 24-04-2019 5:51:49 AM
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MVT | content location & impact
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- Adobe Target
BackgroundWe launched a new page template that consist of content bands i.e. one row for the hero image, one row for a tool, one row for something else but didnt test the content prior to launching . Because we didnt test into this, our content and it's impact is mostly unknown. We would like to use an MVT to identify which content is most important and in what location. So 4 locations with, 4 versions.Current SetupWe setup 4 html offers that consist of the default code of each of the 4 sections...

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MVT activity shows a different version as the control in analytics than in target
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- Adobe Target
We are running an MVT test and when I run a report to show the table view it target it shows Experience A as the control but if I load that same report in analytics (A4T is the reporting source), I get Experience E showing up as the control. Has anyone ever had the control show up differently in Adobe Analytics vs Target when the reporting source is A4T.Also, wy unique visits, activity conversions and conversion rate, all line up perfect but my lift and confidence are vastly different.

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