BackgroundWe launched a new page template that consist of content bands
i.e. one row for the hero image, one row for a tool, one row for
something else but didnt test the content prior to launching . Because
we didnt test into this, our content and it's impact is mostly unknown.
We would like to use an MVT to identify which content is most important
and in what location. So 4 locations with, 4 versions.Current SetupWe
setup 4 html offers that consist of the default code of each of the 4
We are running an MVT test and when I run a report to show the table
view it target it shows Experience A as the control but if I load that
same report in analytics (A4T is the reporting source), I get Experience
E showing up as the control. Has anyone ever had the control show up
differently in Adobe Analytics vs Target when the reporting source is
A4T.Also, wy unique visits, activity conversions and conversion rate,
all line up perfect but my lift and confidence are vastly different.