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andresm99955924
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Joined the community 12-04-2019 6:57:32 AM
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Independent Variable Look-back Window Time-frame for Attribution
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andresm99955924
- Adobe Analytics
Right now if you want to look at, for example, first touch Attribution, for an action that has occurred during the last two weeks, it is very likely that you will have a high proportion of that action attributed to none. This is because the look back window is calculated from the date range to a default (depending on if you are using visit or visitor). However, this current behavior assumes that you will always want the same look-back window across the board. In reality there are times where you...

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