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ambert74684247
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Why the results did not show decimal place when allocating credit to channels via attribution IQ?
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- Adobe Analytics
I was trying to use attribution IQ to identify the channels involved in conversion and wondered why all the numbers I have gotten are without decimal place. For example,if I use "Linear attribution model" and customer A has gone through 4 channels before his final conversion,each channel should be allocated with 0.25 credit points. I wondered why the end results has no decimal place at all?

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Last touch and first touch in attribution model affects the way my processing rules attributes back to the referrer channels
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- Adobe Analytics
For instance in the case above, External campaign tracking code no.2 should be attributed back to the channel :" display ad & banner" in accordance to my processing rule. However, although there is no numbers for last touch, due to the visitor from first touch column, the external campaign tracking code was categorized into the channel:" Internal/Session Refresh".Was wondering if there is a proper explanation as of why first touch and last touch would affect the channel which the external campai...

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