I was trying to use attribution IQ to identify the channels involved in
conversion and wondered why all the numbers I have gotten are without
decimal place. For example,if I use "Linear attribution model" and
customer A has gone through 4 channels before his final conversion,each
channel should be allocated with 0.25 credit points. I wondered why the
end results has no decimal place at all?
For instance in the case above, External campaign tracking code no.2
should be attributed back to the channel :" display ad & banner" in
accordance to my processing rule. However, although there is no numbers
for last touch, due to the visitor from first touch column, the external
campaign tracking code was categorized into the channel:"
Internal/Session Refresh".Was wondering if there is a proper explanation
as of why first touch and last touch would affect the channel which the