I would be happy if my numbers were as close as they're shown in your
week by week comparison : ) I could live with minor gap as long as data
are aligned. The major issue is "orders submitted"; cohort table shows
only 30% of numbers reflected in the freeform, now I am wondering which
one is accurate?!
I am trying to measure my campaign effectiveness for retaining users
over time through cohort analysis. Even though, I'm using the same date
range and parameters for Inclusion criteria, the data shown within the
cohort table for both visits and orders are way below than when I
build/pull it within a freeform table. Does anyone know why and what is
causing the gap?!Thank you! I've attached the screenshots if it helps:
