Yes @Amigo1989, you are correct, because the visit counter is based on
visitor level the average visit is on higher side.As per below snapshot
for reference, It's 1 visitor and 1 visit for the given campaign, but if
you consider creating segment at an visitor level then the average visit
it will return as 11. Now to answer question "how often users have a
visit just for this campaign" then my approach will be Visits/Unique
Visitors, 27842/25339, on an average only on 1 visit users visited this
c...