since ‎13-09-2018
‎10-12-2019
isaiaha67856992
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Re: Custom Attribution Model within Calculated Metric
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isaiaha67856992

isaiaha67856992
- Adobe Analytics
Hi Gigazelle - Perhaps I was not clear in my example. The 3 path sequences I laid out are all different users. I'm trying to understand how different lengths of path sequences are "scored" under different attribution models. For example, one of my underlying questions is when looking at the path sequences in the "Assisted Orders" model, how would it attribute credit for Path #2? In this scenario, the 'Starter' and 'Closer' touch points are essentially the only touch points in this sequence.... b...

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Custom Attribution Model within Calculated Metric
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isaiaha67856992

isaiaha67856992
- Adobe Analytics
In this Adobe resource article (link below) it outlines how to create a Calculated Metric called 'Assisted Orders'. The instructions are to modify the default attribution model and use a Custom model with the following weighting..... Starter (0), Player (100), Closer (0). Link to the article.... Order Assists Metric I created a table in Analysis Workspace to look at Assisted Orders by Marketing Channel. As a comparison, I also added two more columns to the table:Orders (First Touch Attribution M...

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