nikhitathakur

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Joined the community 02-02-2018 1:10:29 AM

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Re: What Google Analytics elements can be captured in AAM? - Adobe Audience Manager

Hi, Yes, all page load variables would come into AAM by default after implementing the Audience Manager DIL code. Custom events can also be sent over to AAM, but would require some additional configuration. This can be done in one of two ways:Modification of the AAM DIL code, for which you can reach out to your Adobe Consultant. Configuration within GA, for which you can reach out to your Google rep. Thanks!Nikhita

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Re: Changing Traits and Segments Rules - Adobe Audience Manager

Hi Sagi,To answer your question, no, the segment will not exclude everyone that was originally in the segment after the update. However, the segment will begin to qualify users based on the new rule, from the day that the segment rule was updated and modify the population accordingly.That's why the recommended approach is to always build out a new segment instead of modifying an existing one to eliminate these ambiguities.Hope this helps!Thanks, Nikhita

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Re: CDF logs - Adobe Audience Manager

Hi Jobin, Yes, that's right!Best, Nikhita

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Increasing Subscription Renewals by Integrating Adobe Audience Manager and Adobe Target - Adobe Audience Manager

Advantage of Integrating Adobe Audience Manager with Adobe Target Integrate data sources to create more meaningful / valuable visitor segments – profiles can be drawn from a greater array visitor attributes that were previously out of reach.Build and deliver targeted experiences / content to these segments, with an increased chance of conversion due to increased relevance and personalization.Proposed Use Case: AAM segment + Target activityObjective: To increase monthly Units Sold by driving subs...

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