simonb23491113

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Joined the community 07-11-2017 4:57:43 AM

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Category affinity - size of audience - Adobe Target

Hi all - hoping someone can help here!I want to start using category affinity for personalisation.But i want to know the size (i.e. traffic volumes) assigned to each profile/audience.For example, if I setup a campaign that targets those who's favourite category is shoes, how can I see how many customers/visitors this personalisation campaign will go to?I need to know this to understand the level of reach each campaign will get.Any help massively appreciated!Thanks

7.3K

Audience profile script - (visit-based) - Adobe Target

HiI want to create an audience profile script - and asking for someones help and expertise please!In Target I can get the out-of-the-box "previous page" audience rules, but instead of just being their immediate previous page' I want this to apply for their full visit/session i.e. user has browsed through "" within current visit.Could someone please help me share or write a profile script rule that will do this?Thanks

3.9K

Advice on fairest metric for AB test (content position) - Adobe Target

Hiya We're about to run a test on a key landing page to which we're we’re moving the position of an identical asset ("sale now on") lower down the page vs the control (at the top).The objective is to understand what impact this has on performance i.e. if we should lead with a sale message or not. What do you feel is the fairest metric to measure success?I feel click metric won’t really tell us anything i.e.higher = more clicks.We could use revenue metric but this will be skewed as Sale has lower...

5.7K

Re: Changing goal metric half way through a test - Adobe Target

hi ryanr8 - how do i set the additional goals?see response above "26-Jun-2019 03:54"

1.9K

Re: Changing goal metric half way through a test - Adobe Target

thanks ryanr8!

1.9K

Re: Changing goal metric half way through a test - Adobe Target

thanks again, done that.selected new metric, this time conversion rate, and as you can see the usual columns for lift/confidence won't display.is this because these are rates ?

1.9K

Audience rule - experience only to fire once in session - Adobe Target

HiHow do I set an audience rule in Target that states the experience should only fire once on that url, so if the user goes back they don’t see it again?This experience in question here is a country welcome pop-up, so if they navigate back to homepage we don’t want it to keep firing again.There is a visitor profile rule called "first page of session". This is similar but not the same.There’s also an option of it being entry page / landing page only.This would work in theory, but confusingly does...

2.7K

Re: Changing goal metric half way through a test - Adobe Target

Thanks Ryan. This is massively helpful! But how do I set secondary metrics (i can add in hidden metrics within the AT report, as below)but when i setup the AT, there's only the option of the primary being set. shot below.I've found out how to add other metrics (as the first screenshot) but when i add these into AT report it seems none of the "rates" let you se lift/confidence i.e. conversion rate/bounce rate/exit rate.it seems single metric numbers can i.e. orders/bounces/exits though.is this co...

1.9K

Re: Changing goal metric half way through a test - Adobe Target

thanks Andrey. Reporting source is set to AA. I can get the other metrics up in AA and AT - but none let me show the statistical sign (lift/confidence etc). simon

1.9K

Changing goal metric half way through a test - Adobe Target

hi, i have setup an AB test based on the primary goal being activity conversions (clicks).but - my KPI is actually bounce rate - and crucially, I want to see if the difference in bounce rate is statistically significant (which can only be done within Target if it's set as the primary goal, not in A4T).if i change the primary goal in Target to bounce rate while the test is still live, will the bounce rate data be backdated from the start of the test or will it only happen from the point of change...

9.0K

How to select an element for "Click Tracking" on a mobile viewpoint - Adobe Target

HiWhile I can select/view/change to a mobile viewport in VEC, I cannot seem to do so when I'm selecting the element in mobile (to tie it to my click tracking goal), because there is no option to change the viewport to a mobile.Can anyone help!?Thanks in advanceSimon

886

Re: Where to find goal metrics within Adobe Analytics - Adobe Target

thanks for the quick reply Russ.yes, i defined this conversion in Target within "goals and settings" and set the 'reporting source' as "adobe analytics".i would have assumed that as I was allowed to set this, this option would be out of the box and set up within analytics?or shall I change the "reporting source" to "target" to allow this conversion to come through?thankssimon

5.2K

Where to find goal metrics within Adobe Analytics - Adobe Target

hii've set up a campaign and the goal metric has been set to "conversion" - "clicked an element". and that element is a link on the page.but where/how can i then see the report of this goal metric within adobe?thanks in advancesimon

5.5K

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