Hi all! I'm Maggie. I've been using web analytics programs for over a decade, but it was always in support of my primary role as a marketing strategist and/or content publisher. Last year I switched to a role focused solely on marketing analytics for my company. I spend most of my time in Adobe Analytics, Adobe Target, and Adobe DTM, in addition to other platforms. I handle analysis and reporting and try to pitch in with tagging and implementation when it can, but it's more in a UAT and consulta...