since ‎20-07-2017
‎10-12-2019
jaredbauer
Level 1
Re: Attribution modeling jaredbauer - Adobe Analytics
Rather than having first touch or last touch, I would like to see how my marketing efforts worked together. For example, maybe they visited the first time via banner ad, but came back via paid search to complete their conversion. If you could show, at minimum, the last two touches in order it could be a powerful report.
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