since ‎25-07-2017
‎10-12-2019
lij85807597
Level 2
Any thoughts on how to A/B test a new page against and older version of the same page? lij85807597 - Adobe Target
Hi Target community,In your opinion, what's the most appropriate way to A/B test a new page design? My goal is to ensure we are following below during the test:1. Results (Sales/application completes) are measurable Had some issues with this before with the current target integration we have in the organization. Implmenting a page redirect method would impact other analytics metrics.2. Managable development time We have a different team building pages while our team is strategizing web experimen...
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Re: Adobe target visitor profile expiration - A/B test results lij85807597 - Adobe Target
Much appreciated for your response Mihnea. I'll take a good at the article you shared.
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Re: Adobe target visitor profile expiration - A/B test results lij85807597 - Adobe Target
Thanks Mike. Appreciated your response. Knowing that ideally we would keep visitors in the same experience from the initial touchpoint they had with the testing page.Is there any specific reason that Target keeps it as 14days by default? Wondering if there's such an industry standard that defines if a visitor hasn't come to your page in the next 14 days, this visitors shows very little intention of buying as well.
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Adobe target visitor profile expiration - A/B test results lij85807597 - Adobe Target
Have a similar question so won't start a new thread. We're in a similar situation here. The conversion cycle tends to be longer than 14 days. For most of our A/B test or MVT, they tend to run for at least 45-60 days before reaching confidence. Say if we keep the default setting - 14 days for Adobe Target visitor profile, does that mean:A visitor previously exposed to the control experience could be captured under experience B if this person visited the testing page again after the initial 14 day...
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Profile lifetime - 2 weeks or 30 days? lij85807597 - Adobe Target
Hi Target community,I have a question around what duration should we set for profile lifetime.Target's default setting is 2-week of inactivity.What I realized from A/B tests that have been running 2 months or even longer is that conversion rates regressed to mean regardless of how drastic the change is. 1. Does this mean the data has a certain level of cookie pollution from the sceanrio below? Test launched on day 0. Visitor Tommy entered experience C on day 0. Tommy hasn't visited the page wher...
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Re: What's a good confidence level you're measuring for A/B tests? lij85807597 - Adobe Target
Thank you. These are great resources. I'll give them a read for sure.
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What's a good confidence level you're measuring for A/B tests? lij85807597 - Adobe Target
Hey target community,I recently launched a few A/B tests on our web pages regarding pages' layout and copy. Changes are pretty noticeable if you're a repeat visitor to the page.However, what I've seen from the data (past few weeks) is that confidence level fluctuates a lot as we're collecting more data. For one test that has been running on a low to medium volume page, we haven't reached statistical significance for any of the challenger experience to either win or lose to the control experience...
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Adobe Target - Changes not reflecting on the preview links lij85807597 - Adobe Target
Hi target community,Any ideas on why the changes are not showing in the preview environment?Essentially – We are facing issues with updated any Adobe Target campaign. The changes we make are not reflected on the page, and the code is not being injected into the DOM either. It happens to target campaigns on multiple pages even though they have the same priority in target (“low”).Is there anyone else experiencing the similar issue?Best,Li
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Re: Analytics & Adobe Target numbers of visits don't match lij85807597 - Adobe Analytics
Thanks for the response Andrey. Really appreciate your answer.Please correct me if I'm wrong. So you are saying if the analytics evars we have on the site has an 30-day expiration, a browser which had been cookies before may be counted as a new visit after 30 days?So what approach would you suggest in this case if I want to get the number of visits that were exposed to one recipe (experience B in this case) who landed on a specific page?
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Analytics & Adobe Target numbers of visits don't match lij85807597 - Adobe Analytics
Hi there,I'm generating a report for an A/B test we have been running on our website. We have adobe target integrated with adobe analytics.The challenge is the number of visits don't add up when I was trying to get the results using two different approaches.The test is on one of our main pages with three variations of a component. The experiences are only on this single page.So I tried VisitsCampaign Recipe Experience A a Experience B b VisitsPage:xxx Campaign Recipe Experience A c Experience B ...
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