Given both tests are running on the same page, have you tried excluding test B audience from test A? When editing audience for activities, there's an option called "visitor profile" and one of the drop-down options is "not from other activities"   Haven't personally tested this before, but maybe you...

Much appreciated for your response Mihnea. I'll take a good at the article you shared.

Thanks Mike. Appreciated your response. Knowing that ideally we would keep visitors in the same experience from the initial touchpoint they had with the testing page.Is there any specific reason that Target keeps it as 14days by default? Wondering if there's such an industry standard that defines if...

Have a similar question so won't start a new thread.  We're in a similar situation here. The conversion cycle tends to be longer than 14 days. For most of our A/B test or MVT, they tend to run for at least 45-60 days before reaching confidence. Say if we keep the default setting - 14 days for Adobe ...

Thank you. These are great resources. I'll give them a read for sure.

Hey target community,I recently launched a few A/B tests on our web pages regarding pages' layout and copy. Changes are pretty noticeable if you're a repeat visitor to the page.However, what I've seen from the data (past few weeks) is that confidence level fluctuates a lot as we're collecting more d...

Hi target community,Any ideas on why the changes are not showing in the preview environment?Essentially – We are facing issues with updated any Adobe Target campaign. The changes we make are not reflected on the page, and the code is not being injected into the DOM either.  It happens to target cam...

Thanks for the response Andrey. Really appreciate your answer.Please correct me if I'm wrong. So you are saying if the analytics evars we have on the site has an 30-day expiration, a browser which had been cookies before may be counted as a new visit after 30 days?So what approach would you suggest ...

Hi there,I'm generating a report for an A/B test we have been running on our website. We have adobe target integrated with adobe analytics.The challenge is the number of visits don't add up when I was trying to get the results using two different approaches.The test is on one of our main pages with ...