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NinaCaruso
NinaCaruso
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Re: AAM Implementation - Adobe Audience Manager 04-09-2017
Hi Rama, Nice to connect with you on here! I took a stab at answering some of your questions below, Best, Nina1. What is the purpose of Models? - In AAM Models refer to "look alike models" this is where users can identify a high value baseline audience and run an algorithm against available data sources to determine users similar to that baseline. The results of that model can be used to create a segment for activation in display or personalization campaigns. You can learn more about this proces...

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