+promoted and spoke to Adobe about this... I think this is a huge
omission from the API, and as a result, ReportBuilder, as it's a step
back from automation/efficiency when you consider ExcelClient (or for
that matter, DW, Discover, or SC15 itself).
Currently, the above functionality is only available under Key Metrics
report. However, most reports would benefit from such a simple toggle as
the only way to compare logarithmic or scalar data today is to do a dump
into Excel. It's a total waste of time when it's a quick co-relation
that one's after (and Key Metrics is great for that). Also, make
'Normalize' a "remembered" or an optional default setting for reports.
Thomas JankowskiDirector, AnalyticsFlight Network