So agree here! Highly complex tools such as Tag Managers are often
intimidating to "non-coders" and Business Users. It took me over a year
to get my division to use Ad Hoc/Discover and the balance of the company
refuses to use it because it appears to convoluted. The beauty of DTM
and Launch is that a Business User should be able to easily employ the
tool. If the script does not fail until build, the troubleshooting could
be extremely time consuming for the implementer, and DEV resources can
Very much agree. In attempting to complete the initial configuration of
Launch, I was interrupted several times. It was difficult for me to pick
up the threads of where I was. I can see this being more of a challenge
when Adobe institutes the lovely session time-out 'feature'.
Current DTM includes icons over the rule lists that indicate Adobe
variables, Google Analytics, Google Universal and Additional Tags. This
would be a welcome addition to Launch, especially for when the rule
lists get long.