since ‎05-06-2017
‎10-12-2019
meghan_falter
Level 1
Re: Click Accuracy relation to changing competition levels
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meghan_falter

meghan_falter
- Adobe Advertising Cloud
Click accuracy is the difference between forecasted clicks versus actual clicks. It is not tied to impression share; rather, it is related to the clicks metric that is logged in AdWords and then passed on to Ad Cloud via the API.A budget shift does not necessarily increase the inaccuracy of the model. If your model accuracy is strong, then shifting to a new budget level, especially if it's a spend level that's been included in the simulation you will have run, should carry on with a similar leve...

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