since ‎30-05-2017
‎10-12-2019
Danny_Rand
Level 1
Could ad messaging be personalized/dynamic to users based on profile data from Adobe Audience Manager?
Avatar

Danny_Rand

Danny_Rand
- Adobe Advertising Cloud
Example----User is in Audience Manager as having certain profile/demographic details (example... age, income). If user does a Search Engine keyword search ... could the [ad shown] be personalized/dynamic based on the Adobe Audience profile?

Views

1.5K

Like

1

Replies

1
Adobe Redefines Live Television With Personalized Advertising
Avatar

Danny_Rand

Danny_Rand
- Adobe Advertising Cloud
We have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VOD) and connected TV apps all compete for viewer attention – and ad dollars. However, TV ads aren’t having the impact they once did. Less than one-third of Americans (26 percent) believe the TV ads they see are relevant to them, according to Adobe Digital Insights’ most recent Advertising Report. Legacy silos – between TV and digital, dat...

Views

1.5K

Likes

0

Replies

0
Likes from