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billn56981573
billn56981573
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First vs Last Touch Channel Visits - Adobe Analytics 15-10-2015
I am slightly confused on how first and last touch channel visits are calculated. My original thought was that when you first reach the site (more than 14 days since last visit), you receive a first touch channel visit and last touch channel visit. And then you continue to get last touch visits if you come back to the site in the allotted time. I am starting to think this is not the case because first touch channel visits are higher than last touch channel visits in my marketing channel report. ...

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