[Mentor Iker Jericó] Adobe Real-Time CDP Community Mentorship Program 2024

[NimashaJain]

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Iker Jericó!

Iker Jericó will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Iker Jericó (aka @ikerjer  )

Iker brings more than a decade of experience involved in projects related to Digital Analytics and Data Architecture helping clients and companies achieve their objectives. In his current role as a Technical Trainer in Adobe within the Digital Learning Services (ADLS), he is on a mission to enable customers the use Adobe Solutions to help them optimize their digital strategies and obtain meaningful insights to activate their data.

Aspirants mapped to Iker Jericó
1) Ashish Kumar Sharma aka @ashish_k_sharma 
2) Rashmi Kumari aka @RashmiKu 
3) Milan Neema aka @mneema 
4) Sai aka @Sai_07 
5) Karthikeyan Kaliappan aka @karthickky2k4 
6) Jake Truong-Jones aka @Jaketj 
7) Jennifer Kraft aka @jenniferlkraft 
Herman Learmond-Criqui aka @Hermanlc 
9) Umang Asawa Umang aka @Asawad 
10) Marcus Vinicius da Silva Farias aka @marcusfarias 

How to participate in the program

• Post your Questions in this thread to connect with your Mentor, Iker Jericó, and fellow Aspirant peers.
• Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
• Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
• Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

• Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
• "Like" this thread to confirm your participation in the program.
• Introduce yourself to Iker Jericó and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack. 
• Post your Questions to this thread as you begin learning more about the  Adobe Real-Time CDP Business Practitioner Professional Certification (Exam ID: AD0-E602)
• Stick to schedule and ensure you track your progress in the exam prep guide.
• Test your learning by replying to weekly quiz by your mentor
• Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor. 

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

[ikerjer]

Thanks Nimasha for the clear instructions and intro, great work!

Hi all!! Nice to e-meet you! 

As Nimasha explained, I will be mentoring you for the next couple of weeks with a clear goal of helping you pass the RTCDP certification exam.

Not much to say apart from the super complete intro from Nimasha, I've been with Adobe for over 1.5 years as a Technical Trainer specialized in AEP and its Application Services, but I have a background of 5+ years as a consultant in Adobe Analytics + Target + Data Collection.

If you want to know a little bit more about me, feel free to connect with me on LinkedIn: https://www.linkedin.com/in/iker-jerico-carlos-54561a15/?locale=en_US

Looking forward to know a bit more about you with your intros, and of course, eager to start helping you out!

Best,

Iker

[NimashaJain]

Thanks Iker!

[Jtruongjones]

Hey Aspirants! 
Super excited to be learning with you all. My name is Jake, I am currently working as an Adobe Intern with the TAM department (Technical Account Management). I am based out of San Jose, CA. 

I'm working closely with AEP products and currently working on a project related to AEP Migration. Earlier this year I completed my CJA certification and looking forward to advancing my knowledge even further with RTCDP. I am definitely no expert, but if you have any questions about the test format itself, feel free to reach out as I recently did the CJA. 

[ikerjer]

Welcome Jake!

Glad to hear that you already faced a certification exam, even better being CJA as it shares some concepts with AEP already.

You'll see that your experience facing other exams is super valuable!

[ashish_k_sharma]

Hello Jericó  and Everyone,

Hope you are doing well. 

Super excited and eagerly looking forward to learning RTCDP. I am working as a AEM Chapter Lead at Anchora. I am based out of India.

I am completely new to RTCDP and would love to get suggestions on how to start with it from @ikerjer .

Lets connect on LinkedIn to stay in touch - https://www.linkedin.com/in/ashish-kumar-sharma-32b0419a/ 

[ikerjer]

Hi Ashish, welcome!

We'll be starting this week, but let's wait for the others to receive the welcome email and introduce themselves. Meanwhile, you can check out the resources shared by Nimasha regarding the exam prep guide etc and explore the content in Experience League as well.

[mneema]

Hi Everyone, 

I am Milan. I work for Adobe as a Lead Data Engineer. I am a beginner to AEP and RTCDP. Super excited to be on this journey with you all  @ikerjer

[ikerjer]

Hi Milan,

Welcome to the mentorship program! No worries about being a beginner, this is the right certification to begin your learning path journey.

[Jtruongjones]

Hey cohort, 

Just wanted to share this quick Loom video. Accessing the practice exams was not super straightforward when I was studying for CJA. So I thought this might help! 

Access RTCDP Practice Exam 

[ikerjer]

Superb contribution Jake!

To all: Please take a moment to review the video as the practice exam is one of the best tools when facing the certification exam.

Kudos, Jake

[ikerjer]

Morning everyone!

So @ashish_k_sharma, @RashmiKu, @mneema, @Sai_07, @karthickky2k4, @Jaketj, @jenniferlkraft, @Hermanlc, @Asawad, @marcusfarias

let's begin our journey together!

The certification will focus on 4 sections:

Section 1: Segments and activation (32%) - Week Starting: July 22nd

• Create segment and activate to destination
• Configure new destinations
• Apply concepts required to target identities in destinations
• Identify attribute mappings and scheduling of segments to destination

Section 2: Privacy and data governance (20%) - Week Starting: July 29th

• Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
• Ensure privacy and data compliance measures are followed

Section 3: Business analysis (30%) - Week Starting: August 5th

• Identify use cases that tie back to business KPIs
• Perform data analysis on customer segments in platform
• Demonstrate an understanding of data flow concepts

Section 4: Schemas and profiles (18%) - Week Starting: August 12th

• Demonstrate an understanding of Adobe Experience Platform concepts
• Use profile features

Also, bear in mind the prerequisites that you should already bring with you (or if that's not the case, quickly ramp up on them!) which are the basic tasks that the exam is going to take for granted:

• Building audiences in Real-Time CDP (segments) mapping those to destinations (activating them)
• Understanding and applying concepts of profile merge, how data stitching works in Real-Time CDP
• Navigating the UI
• Understanding policies (DULE) and applying them as applicable
• Understanding concepts of Identity namespaces and Identity graphs
• Understanding high level capability and features of AEP and its services
• Configuring new destinations

First steps options:

• A good starting point if you need a refresher or a first dive into AEP is to take this AEP Foundations course: https://app.rockinfo.com/courses/216#_blank
  • Alternatively, go through some tutorials in Experience League: https://experienceleague.adobe.com/en/docs/platform-learn/tutorials/overview, starting with the ones in "Introduction to Platform"
• If you do have a basic knowledge of AEP/RTCDP is to follow the exam prep guide as described in this link: https://app.rockinfo.com/courses/133
  • Complementary, go through some tutorials around Audiences and Segmentation in Experience League, as it will be the first Section of the exam to focus on

[ikerjer]

Hi all!

After our first introductory dive into AEP, we will focus on section 1 of the RTCDP exam. The topics to be covered are:

RTCDP MP24 Module 1: Segments and Activation

• Create segment and activate to destination
• Configure new destinations
• Apply concepts required to target identities in destinations
• Identify attribute mappings and scheduling of segments to destination

Course Link: - https://app.rockinfo.com/courses/playScorm/698

>> Next steps

1. Review the provided course material and documentation thoroughly.
2. Make notes and prepare questions as you study.
3. Pay attention to this thread and the Quiz that will be posted and engage with it in a healthy discussion. 

[ikerjer]

Hi everyone!

Here we go with the RTCDP MP24 Module 1 Quiz:

Question 1: What are the main XDM schema classes? (Pick all that apply)

A) XDM Profile Interactions
B) XDM ExperienceEvent
C) XDM Individual Profile
D) XDM LookupTable

Question 2: Which of the following are the valid segment evaluation methods? (Pick all that apply)

A) Edge
B) Batch
C) Real-time
D) Streaming

Question 3: Which of the following could be marked as Identity fields for our Profiles? (Pick all that apply)

A) Loyalty ID
B) ECID
C) Email
D) Phone
E) CRM ID

>> Next steps

Post in the thread the replies and the reasoning behind them, and feel free to share any more questions/thoughts/comments related to any of the topics covered in module 1 and we will go together through them.

Have a nice start of week!

[Jaketj]

1.

B, C

The data behavior of a schema is defined by the schema’s class, which is assigned to a schema when it is first created.

Record Data - Information about the attributes of a subject such as a person or organization

Time series - Provides a snapshot of the system at the time that an action was taken either directly or indirectly

XDM Individual Profile is a standard XDM class which forms a singular representation (profile) of an individual person.

XDM Experience Event is a standard XDM class used to create a timestamped snapshot of the system when a specific event occurs, or a certain set of conditions have been reached.

2.

A, B, D

Edge Segmentation is the ability to evaluate segments in Platform instantaneously on the Edge Network. Enables same-page and next page personalization use cases

Batch Segmentation - moves all profile data at once through segment definitions. Batch Audiences are evaluated every 24 hours. Option to evaluate batch on demand using segment job.

Streaming Segmentation - Ongoing data selection process. Once audience has been built and saved, the segment is applied against incoming data

3.

All of the Above

In Experience Platform, identities are used to identify a subject (typically an individual person) regardless of the sources of data being interpreted. They are defined in schemas by marking key fields as “Identity”. Commonly used fields include email address, phone number, ECID, CRIM ID and other unique ID fields such as Loyalty ID

[Jaketj]

Hey Iker, I was wondering if you had some advice for navigating the documentation. I'm often finding myself falling into a bit of a rabbit hole of hyperlinks when studying. For example, I'll start on a page about segmentation, then encounter a concept that seems important, click on the link then be met with a whole new page of important concepts to take notes on and more hyperlinks sending me elsewhere. It can be a bit difficult to know where to stop. 

[ikerjer]

Hi Jake,

Welcome to Experience League Documentation haha! I completely understand what you mean.

My recommendation is that whenever you land on any article you take a close look at the right side for the content in the article, and pay attention to the left side where you will find the whole hierarchy tree that will help you understand where you are currently located at.

E.g. if you land on any specific article related to segmentation, I would go afterwards to the segmentation service overview and from there start reading in order, maybe skipping some sections from the menu.

Last but not least, new tab is your friend, use it!

[Jaketj]

Great tips thank you! 

Had another quick question. I'm looking at the left rail and following one of the videos in the Exam prep guide - and don't see Segments I only see Audiences. 

This screenshot is in my sandbox

These two screenshots are what the video tutorial show. 

Are audience builder and segment builder different?

[ikerjer]

Hey Jake!

Sorry for the late answer, I was on PTO for a couple of days!

Yes, they changed the term "Segments" for "Audiences" in pretty much all of AEP's UI, but it's the same thing, so you are good with it.

[Jaketj]

Hey Iker,

I came across this- "Datasets: When a dataset is enabled for ingestion into Real-Time Customer Profile, identity graphs are generated from the dataset, given that the dataset as at least two fields marked as identity."

Why does each individual dataset need to have two fields marked as identity? Is this a theoretical requirement for Identity stitching, or a requirement implemented for best results? 

[ikerjer]

Hi Jake,

It is not that the dataset needs to have at least two fields marked as identity, but the Identity Graph!

Think about it, to build an identity graph, you need at least 2 identities, coming from the same or different datasets, but with only 1 field marked as identity, the identity graph cannot be built.

You can easily check this out when opening your RTCP with just an ECID as an identity for example. You will not be able to click on the "View Identity Graph" link as usual.

Hope this helps,

Cheers