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SOLVED

Upload audience to Facebook?

davidr43688789
Level 1
Level 1

I don't have AAM, but my client does.

How can they create a lookalike audience to customers acquired via a specific landing page? And use either the original audience and/or the lookalike created for targeting in Facebook campaigns.

What settings do they need to use to set this up? What tech documentation can I point them to?

TIA!

Dave

1 Accepted Solution
kumarp68326620
Correct answer by
Employee
Employee

Hi Dave,

I can provide you some information to get started on this. You will need to do two things as listed below:

1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

Cheers,

Kumar Pritam

View solution in original post

5 Replies
kumarp68326620
Correct answer by
Employee
Employee

Hi Dave,

I can provide you some information to get started on this. You will need to do two things as listed below:

1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

Cheers,

Kumar Pritam

View solution in original post

davidr43688789
Level 1
Level 1

Thank you @kumarp68326620 for the quick reply!

For #1 -- it sounds like we can definitely create a lookalike audience in AAM. Thank you for the explaination and link to the algorithmic modeling.

For #2 -- it sounds like you're saying it is possible to use an AAM audience for Facebook campaign targeting. But I can't find any documentation or examples of people doing it. Can you please point me to documentation/examples of how it can be done? Thank you!!

Gaurang
Level 10
Level 10

Hi Dave,

Thanks for your question! +1 with Pritam's response. It's to the point.

I'm going to explore the "Facebook and AAM integration" with my team and will respond to your query as I gain more insights on this subject.

Thanks.

Gaurang

shweta_singh
Employee
Employee

Hi Dave,

There are two ways in which audience manager can integrate with facebook:

1.Using facebook WCA integration.For more information,please refer to doc here:

Facebook WCA Integration

2.Using people based destinations:

https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/people-base...

People-Based Destinations FAQ

Regards,

Shweta