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Recency on frequency set to < 1 day, does it mean 24 hours or that particular GMT date?

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Varun_Kalra
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Varun_Kalra
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07-07-2020

I was curious to know how the recency period is evaluated in Segments. If there is a rule based trait being used in a segment, that has a recency setting as <= 1 (within 1 day) and frequency set as => 1 (1 or more times). If a user realizes for the trait at 7:00 PM GMT on day 1, does that user fall out of trait on day 2 at 7:00 PM GMT or will that user fall out of trait after 11:59 PM on day 1? 

 

According to following forum thread it should be former i.e. 24 hours:

https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/ttl-and-recency-fr...

 

But, there is nothing I could find in user guide: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/segments/recency-and-fre...

 

Thanks,

Varun Kalra

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Christophe_Joss
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Christophe_Joss
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07-07-2020

Hi @Varun_Kalra hope you're good!

Yes you are correct, segments will disqualify at the beginning of each day so hours and seconds are ignored. If you have recency of 1 day, and you make the event at 11pm, you'd effectively disqualify about an hour later.

 

It would definitely be a nice improvement to include a particular time of day, I'd suggest you post this in the 'Ideas' section of the forum.