[Pinterest Destination]

Adobe don't provide the correct urls to set up a url destination with pinterest pixel (like they do for FB here)

https://experienceleague.adobe.com/docs/audience-manager/user-guide/implementation-integration-guides/integrating-third-party/facebook-wca-integration.html?lang=en

I have set it up for pinterest using the configuration below and it worked for us.

• Environment: All
• Type: URL
• Auto-fill Destination Mapping: Segment ID
• Data Export Labels: This destination may enable a combination with personally identifiable information (PII)
• Serialize: Enabled
• Base URL: http://ct.pinterest.com/v3/?tid=XXXXXXXXXXXXX&event=custom&ed[aamsegid]=%ALIAS%&noscript=1 (XXXXXXXXXXX represents the Pixel ID number)
• Secure URL: https://ct.pinterest.com/v3/?tid=XXXXXXXXXXXXX&event=custom&ed[aamsegid]=%ALIAS%&noscript=1 (XXXXXXXXXXX represents the Pixel ID number)
• Delimiter: ,
• URL Type: Custom URL

As with FB, multiple Ad accounts can use the same pixel IDs, and one Ad account can use multiple pixels IDs; a new destination needs to be set up per pixel ID, not per ad account.

To create the audience in Pinterest, create a Web Custom Audience following the setup below.

• Source: Select the pixel you have configured within AAM
• Events: aamsegid (ensure that you use lower case aamsegid in both the AAM urls, and the Pinterest parameter)
• URL or parameter: segID CONTAINS (AAM segment ID)