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MA1985CG
Level 2
May 1, 2020
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Frequency setup behavior - After clearing Browser cookies

  • May 1, 2020
  • 1 reply
  • 9613 views

Hi,

 

Just want to check how frequency setup will work once user clears the browser cookies.

 

Let's say, if i set the frequency as 5 to limit the no.of times view user qualify for the segment based on analytics value. If user viewed 5 times, then user should drop out of the segment.

 

When we have this setup "clear cookies every time when i close the browser".. How the frequency setup will work? Will it remove the remove the user after 5 times if we have profile merge rule setup as "

 

Thanks

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Best answer by snielson

Hello,

 

The recency/frequency is stored on the profile with the trait. If your relying just on the non-authenticated ID (AAM UUID), and the cookie is cleared after they close the browser, that device will be seen as a entirely new user the next time they come back. However, if they authenticate on the site, and the trait is on their cross-device ID this will not be wiped even after clearing their demdex cookies.

 

Regards,

Shane 

1 reply

snielson
Adobe Employee
snielsonAdobe EmployeeAccepted solution
Adobe Employee
May 1, 2020

Hello,

 

The recency/frequency is stored on the profile with the trait. If your relying just on the non-authenticated ID (AAM UUID), and the cookie is cleared after they close the browser, that device will be seen as a entirely new user the next time they come back. However, if they authenticate on the site, and the trait is on their cross-device ID this will not be wiped even after clearing their demdex cookies.

 

Regards,

Shane 

snielson
Adobe Employee
snielsonAdobe Employee
Adobe Employee
May 3, 2020
If you wanted to same device (browser) to qualify into the segment, you'd have to either adjust the frequency/recency, set up a new segment with different frequency/recency, or clear the demdex cookie. If you were to clear the cookie, AAM would see this as a new device with no traits, but works for testing purposes.
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