Drop in Customer Total Audience

[TimeIndicator1]

Hi,

Does anyone know why the 'customer total audience' drops?  I am noticing a drop in our AAM and am wondering why that would be the case.  Any help is appreciated.

Thanks

[shweta_singh]

Hi @TimeIndicator1 ,

When customer total audience drops,is it the "total trait population" we are referring to or "total segment population".It would be great if you can also help us with problem description here. 

Regards,

Shweta

[TimeIndicator1]

Hi Shweta,

[TimeIndicator1]

Hi Shweta, I am looking at the destination and the customer total audience under the match rate.

[anbhatt]

Hi @TimeIndicator1,

To be frank, there could be N number of reasons for drop in customer total audiences. To figure out the exact root cause of the issue, I would suggest to open a case with Audience Manager customer care team and provide your Use case details to get better clarity.

Best,

Ankit Bhatt

[shweta_singh · Accepted solution]

Hi @TimeIndicator1 ,

Customer total audience refers to "A count of devices that have realized either a rule-based trait on your properties or an onboarded trait from your offline files during the look-back window."

If we are seeing decrease in that count,it could be due to the decrease in population of rule based or onboarded trait.I would recommend to validate the trait population associated with the mapped segment to the destination.

More information is given in below link:

https://docs.adobe.com/help/en/audience-manager/user-guide/features/addressable-audiences.html