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SOLVED

Audience exchange with other marketing platforms

liz17594233
Level 1
Level 1

Hello, I have a question regarding AAM integration. Not sure if anyone has done any integrated between AAM and Sales Force Marketing Could(email delivery platform)  through a CRM ID? The goal is to tie email touch-points/engagement information with web behavior data for a specific audience identified in AAM. Has anyone done anything similar before?

1 Accepted Solution
dsrehan3
Correct answer by
Level 2
Level 2

Hi,

Since Salesforce have got their own DMP, I doubt there would be an out of the box integration of Salesforce email delivery platform with Audience Manager.

In my opinion, the best way to integrate these would be through a standard ID Sync process of AAM where Salesforce/email hashed ID would be considered a CRM ID.

You might want to check out the Customer ID method of ID Sync in Adobe's documentation for details on the ID Sync process.

I have done the similar thing in the past for integrating with Oracle.

Cheers,

Devinder

View solution in original post

2 Replies
dsrehan3
Correct answer by
Level 2
Level 2

Hi,

Since Salesforce have got their own DMP, I doubt there would be an out of the box integration of Salesforce email delivery platform with Audience Manager.

In my opinion, the best way to integrate these would be through a standard ID Sync process of AAM where Salesforce/email hashed ID would be considered a CRM ID.

You might want to check out the Customer ID method of ID Sync in Adobe's documentation for details on the ID Sync process.

I have done the similar thing in the past for integrating with Oracle.

Cheers,

Devinder

View solution in original post

Gaurang
Level 10
Level 10

Hi,

Were you able to find something relevant for your query here?

Gaurang