Scott is Director, Lifecycle Marketing at Elevator and leads our data-driven marketing practice at Elevator. He manages our Marketo services and implementation team and helps Elevator clients engage their audiences with multi-touch campaigns and programs. Scott brings more than 15 years experience in the business of digital marketing for a broad spectrum of clients. As a sales and marketing operations specialist, he has gained an invaluable understanding in the successful, technical delivery of marketing programs – informed by data analysis and measurement. A Marketo-certified expert, graduate of UBC’s Internet Marketing and Bachelor of Technology Management grad, Scott has worked within, and consulted to, the B2B sector, software (SaaS), fintech and travel sectors.