Michael Halbrook

Michael Halbrook is a Senior Consultant in Omniture Consulting. At Omniture, he is focused on Omniture Insight, Omniture's real-time, multi-channel data visualization and analysis tool. Michael has worked at the convergence of media, marketing, advertising and analysis since 1997 and has run traditional media web properties, managed interactive media development, and been responsible for clients' Interactive strategy within an ad agency. He has a track record of guiding highly impactful, complex projects from concept to measurable success. Focused on business consulting for Omniture Insight clients, he helps analysts use Insight, helps lead development of user groups within major clients, and supports in designing and justifying new use cases and success stories for the Insight tool within their organizations. Follow me on Twitter: @MichaelHalbrook.