With 18 years of B2B tech marketing experience, Karla specializes in helping companies get rapid, meaningful, business value from using Marketo and Salesforce.com. She is accomplished at translating tried-and-true marketing strategies into automation for clients such as Reputation.com, Nexonia, Incorta, Lavante, Boomerang Commerce, Cloud Cruiser, Skyhigh Networks, and more. Prior to consulting, Karla set up and ran marketing operations for Keynote Systems, helping to grow revenue from $53M to $103 during a recession. Then, she set up marketing operations for Cotendo (acquired by Akamai for $292M.) Karla holds an MBA degree from the University of Minnesota, is a Certified Marketo Expert and a power use of Salesforce.com.