Gary DeAsi is a 3X Marketo Champion and global digital marketing and demand generation expert with a passion for technology, ideas and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. As Director of Demand Generation at Pointillist, Gary is responsible for building and fueling a modern, revenue-centric marketing engine to accelerate growth for Pointillist’s industry-leading Customer Journey Analytics software. Previously, Gary held several roles at SmartBear Software, from leading the demand generation team, managing the global corporate brand, to heading up marketing operations and automation. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards for Most Dramatic Business Impact and Most Creative Integrated B2B Marketing Campaign. Prior to SmartBear, Gary managed demand generation, marketing automation and content creation at ByAllAccounts (acquired by MorningStar.)