Cori Chao

Accomplished direct marketing professional with a passion for driving customer engagement through online and email marketing channels by delivering on impactful B2C and B2B direct marketing strategies. Companies: HP, Yahoo!, Move (realtor.com), and NVIDIA. Areas of Expertise: • Deliver goal-based direct marketing strategies powered by data and actionable insights • Creative & messaging delivered on point, on time and on budget • Identify & capitalize on life cycle opportunities • Maximize customer engagement and return visits • Build data driven, dynamic email campaigns • Test, analyze & optimize constantly • Policy, best practices & deliverability guru • Agency & vendor selection, on-boarding, & management • Experience working with Yesmail, Cheetahmail, Oracle Responsys, Sendgrid, internal platforms, and currently learning Marketo • Manage & mentor small to medium sized teams that deliver BIG results