🎙️ Submit your question for Episode 2 of Thinking, With AI | Community
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susanaziz
Adobe Employee
susanazizAdobe Employee
Adobe Employee
March 10, 2026

🎙️ Submit your question for Episode 2 of Thinking, With AI

  • March 10, 2026
  • 4 replies
  • 256 views

🎧 Episode #2: Rethinking B2B GTM in the Age of AI

 

We’re about to head into the podcast studio and film Episode 2 of Thinking, With AI. This time, we are excited to chat with Jessica Kao, Director of B2B GTM Digital Transformation at Adobe.  

 

Jessica has had a front-row seat to the evolution of modern B2B marketing. She started as one of the original Marketo Champions, helping shape the early marketing automation community, and today she leads go-to-market transformation initiatives powered by AI at Adobe. 

 

Together, we will explore how marketing leaders are navigating this shift and where AI is creating real strategic advantage, not just efficiency.  

 

📞 As usual, we’re adding your voice to the conversation. In the comments below, share a question for Jessica about:  

  • The future of B2B marketing with AI  

  • How organizations successfully adopt AI at scale 

  • The skills marketers should build for the AI era  

  • Where AI is truly changing go-to-market strategy  

We’ll choose 1–2 community-sourced questions to feature in the episode — either read aloud or voiced directly by you. 

 

Don’t Forget: Make sure to include your full name, title, company, and question. These details will help us introduce you properly if your question is selected.  

    4 replies

    kandersen-1
    Community Advisor
    kandersen-1Community Advisor
    Community Advisor
    March 14, 2026

    Hi ​@susanaziz and Jessica, 

    A couple of questions from me:

    1. Everyone talks about AI creating efficiency. But are you seeing AI actually help B2B companies win deals they wouldn't have won otherwise - or is it mostly just cutting costs?
    2. Has AI changed what 'good' looks like in B2B marketing - or are we just doing the same things faster?

    Looking forward to the episode 😊

     

    Kasper Andersen, CMO & Sr. Partner @ Accrease

    narendragandhi
    Community Advisor
    narendragandhiCommunity Advisor
    Community Advisor
    March 16, 2026

    Narendra Gandhi, Architect - Publicis Sapient

     

    AI is increasingly effective at parsing documents and conducting large-scale research analysis. How should we think about structuring its use in B2B marketing —are there frameworks or patterns others have found successful?

    Katja_Keesom
    Community Advisor and Adobe Champion
    Katja_KeesomCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    March 16, 2026

    My key question is what companies can do to get their current stack ready for AI. In my experience, many customers have significant issues with data hygiene, data completeness and connecting their platforms seamlessly. That means that buying group completeness and engagement maps are going to be a challenge. How can we prevent platforms like AJO B2B from becoming the next Ferrari that sits in the garage?

    berrygirl044-1
    berrygirl044-1
    Level 2
    April 14, 2026

    How do you see AI reshaping B2B go-to-market strategies over the next 2–3 years, and what should teams be doing now to stay ahead?
     

    Courtney Blethen

    Marketing Ops Manager

    Velocity

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