Adobe Employee

Adobe Target Experts on 2024 line up of Target-related Summit Sessions

Forum|Forum|1 year ago
June 12, 2024
18 replies
6074 views

June 26th, 2024

We are happy to welcome Ryan Roberts, Vadym Ustymenko and Ryan Tincknell from the Adobe Target Consulting team, and Matthew Marshall from the Adobe Technical Support Engineering team, for an AMA session about 2024 line up of Adobe Target -related Summit Sessions.

Our experts:

Ryan Roberts is a Principal Consultant at Adobe who runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert and helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.
Ryan Tincknell is a Sr. Enterprise Architect at Adobe who helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction by taking a “top down” approach to value creation by working with executive leaders who want to improve their business strategy and financial performance. He drives Demand Generation by developing infrastructure and collaborating with multiple departments and leveraging modern marketing and analytical tools. He educates and empowers internal/external teams to follow best practices and leverage analytics to make informed decisions and exceed demand generation goals despite external economic conditions.
Vadym Ustymenko, Principal Technology Consultant at Adobe expands Adobe's business by delivering innovative solutions for Fortune 50-1000 companies beyond out-of-the-box implementations, which results in stronger relationships through customer success. He helps in shaping Adobe Experience Cloud products to be more effective and scalable as he brings the real-world customer feedback in-house to product teams. The knowledge and expertise he gains, he shares with colleagues by mentoring, training, and promote Adobe brand worldwide by blogging and Adobe Summit presentations. As an entrepreneur he enjoys innovation and creativity in his private and commercial projects.

How this AMA works:

This thread will open on Wednesday, June 26, for you to start submitting your questions.
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

Target

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Show previous replies

Y

yeswin1

I was also wondering if it was common to see bid changes in the lift for conditions in an A/B Test over the lifetime of the test. I'm not aware of any circumstances outside of the test that would cause this shift. For example, we avoid using auto-allocate because in the past the test that was leading early on did not end up being the winner. My expectation was that the lift should be relatively stable, but that has not always been the case.

R

ryanr7

Adobe Employee

Hi @yeswin1,

I have found that it is not uncommon for lift to shift over the life of an activity, especially in the first week or two. The amount of shift is going to be variable of course and depends on volume of traffic, degree of changes in the test, and audience behaviors.

C

CocoNYC13615

Level 1

Hi. I have a question about

How Adobe.com Uses AI-powered Recommendations to Personalize Every Interaction

https://business.adobe.com/summit/2024/sessions/how-adobecom-uses-aipowered-recommendations-for-pe-s814.html

From 37:15, they are talking about AEM component with rich features. Could you please share to us some detail information about it.

R

ryanr7

Adobe Employee

Hi @coconyc13615,

Were you wanting to know how that can be used within a Target activity? I might have to watch that video later and respond later today.

C

CocoNYC13615

Level 1

Hi. We would like to know more of AEM configuration. How to do the configuration like.

Meta tag pipeline
AEM Article Component with Target Recommendations Toggle and specify Target Activity name

C

CocoNYC13615

Level 1

Hi. Question of Adobe Experience Platform Debugger. We started migrating into WebSDK for some applications of our website.

We noticed that it is not user friendly of debugging of websdk pages. Do you have any plans to make it easy for us?

M

MelissaMa7

Level 2

We are having issues with the new visual editor extension that Adobe Target it prompting us to download. When we use this new one, the visual editor never loads the preview of the page. Is there an issue with the extension? I am using Chrome.

R

ryanr7

Adobe Employee

Hi @melissama7,

I use FireFox most of the time so I'm still using the Adobe Target VEC helper extension. That said I haven't heard of known issues with the new extension on Chrome. I will message you directly to see I can replicate your issue.

M

MelissaMa7

Level 2

When we add in IPs to exclude from the reporting features under the admin section, does that apply to all past experiment reporting that have ran or is it just for reporting moving forward on new activities?

R

ryanr7

Adobe Employee

Hi @melissama7,

It should only apply to new reporting from that point forward for Target reporting. However, if you have Target reporting in Analytics or CJA you could apply a retroactive filter there to see results that exclude certain IPs on prior tests.

M

MelissaMa7

Level 2

Okay good to know. Thank you so much!

Amelia_Waliany

Author

Adobe Employee

Thank you everyone for posting your Questions in today's Coffee Break thread! If you posted toward the end of our 1-hour together, please note that our experts will be following up with you later in the day. Appreciate your collaboration and hope you gained a lot of value out of today's discussion!

R

RyanTi

Adobe Employee

Thank you for taking time to attend our Coffee Break! Some great questions that we see come up across customers, so glad for the opportunity to help serve you. We will try to fit in answering remaining questions over the next day or two as we can fit them in.

Cheers,

Ryan

E

elizabethz05

I am conducting an A/B test to prove non-negative lift. Instead of using a welch's t-test to report on confidence, what is an alternative soluation and how can I calculate the sufficient sample size? Thanks

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