Making the business case for Adobe Summit | Community
Skip to main content
beth-corby
Adobe Champion
beth-corbyAdobe Champion
Adobe Champion
March 23, 2026

Making the business case for Adobe Summit

  • March 23, 2026
  • 2 replies
  • 52 views

Let’s talk about the part of Adobe Summit that no one really talks about, getting approval to go.

 

I feel like the excitement hits first, and then reality sets in when you have to explain the cost and why it is worth it.

 

What has worked for me is keeping it really grounded. Not trying to oversell it, just connecting it back to what I actually need to get better at. Whether that is improving how we use Marketo, getting more out of our data, or just finding smarter ways to execute.

 

Adobe does have a “Why Attend?” page and a template, which is helpful, but I have found the real difference comes from being clear on what you are going to take back and apply.

 

Would love to hear from this group. What has actually worked for you when making the case?

      2 replies

      ScottMa7
      ScottMa7
      Level 2
      March 23, 2026

      Great context Beth - with travel costs and conference fees on the rise there is more focus on the business case for these events for sure. 

      In my past I committed to deliver internal “lunch and learn” sessions (post Summit or Dreamforce etc) for the broader sales/marketing teams that could not attend (or was not directly relevant) to help bring some of those learnings back to the organization broadly. Just one idea. 

        beth-corby
        Adobe Champion
        beth-corbyAdobe ChampionAuthor
        Adobe Champion
        March 23, 2026

        Hi Scott! Yes, agree 100%! I’m definitely planning some “lunch and learns” with the broader team and doing a broader webinar focusing on what was learned at Adobe Summit. 😀

          Katja_Keesom
          Community Advisor and Adobe Champion
          Katja_KeesomCommunity Advisor and Adobe Champion
          Community Advisor and Adobe Champion
          March 24, 2026

          I am lucky not to have had to do that very often, as my role always made it an obvious decision. However, I have heard this from many people around me. I think the opportunity to network is as important as the news you take away about product developments.

           

          Learning from and connecting with peers with whom you can grow maturity in your work is a key outcome in my eyes. In order to get that point across you need to connect it to struggles you are currently exploring where your knowledge growth can expedite initiatives.

            Terms & ConditionsAccessibility statement

            Loading footer...