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Michael_Soprano
Michael_Soprano
Level 10
March 26, 2026
Solved

Web SDK - difference between Decisions i Propositions

What is the difference between these two?

These are event propositions returned after Page View event. 

What is the difference between Decisions and Propositions?

 

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Gokul_Agiwal
Gokul_AgiwalAccepted solution
Community Advisor
March 26, 2026

Hi ​@Michael_Soprano  

Decision refers to the location or context where the personalized experience is requested. Decisions are equivalent to “mboxes” if you are familiar with using older versions of Target. 

Proposition is specific to the rendered content / personalized content returned by Adobe Target / AJO in response to the decision. 

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target#render-visual-personalization-decisions 

like, a decision is the process, while a proposition is the output of that process.

Thanks 

Thanks, Gokul
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Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity AdvisorAccepted solution
Community Advisor
March 26, 2026

Hi ​@Michael_Soprano  

Decision refers to the location or context where the personalized experience is requested. Decisions are equivalent to “mboxes” if you are familiar with using older versions of Target. 

Proposition is specific to the rendered content / personalized content returned by Adobe Target / AJO in response to the decision. 

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target#render-visual-personalization-decisions 

like, a decision is the process, while a proposition is the output of that process.

Thanks 

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Thanks, Gokul
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