Translating License Optimization to Cost Savings

Question

Hey community!

I was wondering if anyone has any frameworks for translating license optimizations to cost savings? For example, we implemented pseudonymous profile data expiration to our CDP instance with a contracted limit of 20m and reduced our license usage from nearly 90% to 55%. Is there a way to translate the % reduced to $ saved?

DavidRoss91 · Accepted Answer

Hi @ryanmoravick

While I'm not 100% sure, I will take a stab at this:

Essentially, the way I am thinking, if you know your cost for profile license, you could find the cost per profile. For example:

If 20m cost $200,000, you can take 200,000 / 20,000,000 = @$0.01 per profile

90% of usage would be ~18m profiles. You reduced to 55%, which would be ~11m

18m - 11m = 7m

7m x 0.01 = savings of ~$70,000

Again, this is just me estimating how this would work. It would be most accurate to reach out to your Adobe rep for clarification.

kautuk_sahni · Answer

@brekrut @ccg1706 @arpan-garg @narendragandhi @renatoz28 @vishnuun Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

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