Persist of audiences splits | Community
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brekrut
Adobe Employee
Adobe Employee
February 29, 2024
New

Persist of audiences splits

  • February 29, 2024
  • 1 reply
  • 626 views

Description - Ability to persist splits of an audience 

Why is this feature important to you - Usage of experimentation within audiences (test/control/holdout) are important to measuring KPI's of an auidence.

How would you like the feature to work - When a split of an audience is performed, have the ability to select the persistence of the audience based upon a system and or use defined time based value.

Current Behaviour - Audience splits are available in Adobe RTCDP audience compositions, but the split of audiences are not retained after the split is performed.  

1 reply

NickMannion
Community Advisor
Community Advisor
October 23, 2024

I totally second this. It is very important to our users that we have the ability to keep the same ECNs in our holdout groups.