Adobe Real-Time Customer Data Platform

Hi, I have an urgent request and would appreciate a quick response. I'm trying to export a dataset from AEP to a third-party system (Azure Blob/S3/SFTP). The records in these datasets contain PII data, and I cannot select which fields to activate for the destination, as that option is not available in AEP. How can I export the datasets and all the records while skipping the activation of the PII fields? I understand I can label the fields and create a governance policy to restrict activation, but will that restrict the activation of the entire record or just the specific field? Thanks!

  Hi Adobe Community,   I'm currently working in AEP and noticed something odd. While I can see the Audience ID present in the Profile Snapshot, the corresponding Audience is not appearing under the Audience Membership section of the profile.   Has anyone encountered this issue before? Are there specific conditions or delays that might prevent the audience from showing up in the membership view, even though it's clearly linked in the snapshot?   Any insights or suggestions would be greatly appreciated!   Thanks in advance,Indra

There is a requirement to split the historical adobe analytics data into two dataset. dataset1 having key events and enabled for profile. dataset2 having rest of the events(low importance) and not enabled for profile. is there a way to split the data ingestion using dataPrep or other method ?

Hey there! As we all know the profile snapshot dataset is an incredibly powerful tool! I would like to be able to do the 'inverse' and I was curious if anyone has figured out a method for this within AEP already.I would like to be able to query a given Audience ID, and get a result of all customers that are qualified for that audience. It could be a 'realized' state or it any other method, but basically giving me a return of all profiles that fall within the given criteria. I already do this via API for one off checks, and have audiences that I have activated to various platforms, but I would love to be able to do it right within AEP.Does anyone have a solve for this use case?Thanks so much!Tyler Krause

How to create multiple Test Profiles in AEP through API in a one go

Hi everyone, Issue:Due to certain issues, data from some files (corresponding to specific dates) is missing in AEP. We need to ingest this missing data, but we are concerned about potential data duplication in the dataset.Some information on the dataflow setup:Our source data files are stored in Azure Storage Explorer. These are incremental files, with a new file received daily. Each file is retained in Azure Blob Storage for 7 days before deletion.In AEP, we are using the Data Landing Zone (DLZ) and connecting to the Azure source via API.A dataflow has been created to handle incremental data loading from Azure to AEP DLZ via API, and it is currently running on a daily schedule.Current Setup (Example):On May 1st, we performed a one-time data load into the dataset via API. After ingestion, we disabled this dataflow.On May 5th, we created and activated an incremental dataflow for the same dataset. This flow has been running daily and continues to function without issues.However, dat

Hello everyone, we are currently facing a challenge and it is the following: my profiles are being excluded when exporting them to a destination.What could be the cause of this??We did an exercise with the same audience where it was exported to 2 different destinations, in one it was excluded and in the other it didn't exclude anyone.

Hi Community,I’m looking for guidance on how to properly delete a profile in Adobe Real-Time CDP (RTCDP).If I delete a dataset that contributes to profile stitching and profile usage, will that automatically remove the associated profiles from RTCDP?Is it recommended to use the Profile API to delete individual profiles instead?For context, I have already paused the Azure pipelines/workflows in Adobe Experience Platform that were contributing to the dataset I plan to delete.Would appreciate any best practices or insights on how to ensure the profiles are fully removed and not just the dataset.

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AEP maintains datLake and profile store separately. dataLake can be queried using the dataset name. how do we query the records from profile store ?

We have multiple environments aligned with our application servers and there are few batch definitions created to process the data based on scheduled batch configurations. However, we are looking into if there's an API that can be used to trigger the batch process manually to check if all the datasets defined executes as expected instead of awaiting on batch to execute on scheduled time. Thanks in advance!

  We’re thrilled to share with you that Adobe Real-Time CDP was named the highest designated leader in Everest Group Customer Data Platform (CDP) Products PEAK Matrix Assessment 2025! It is truly an honor to have received this recognition and validation, and to have done so for the second straight time; we were also the top leader in the inaugural edition of this report, which published in 2023. We take this report as strong validation that our vision and current capabilities are meeting customers’ expectations at this critical time.   Everest Group shared that “Adobe has a strong global presence through an extensive technology and SI partner ecosystem”. In their report, Adobe was recognized for: A strong global and ecosystem footprint – the ability to service customers of all types and geographies, supported by our strong partner network Cleanroom investments to solve for acquisition strategy – helping enterprises solve for top of funnel use cases with innovative technolog

Imagine you are collecting data from your website via streaming using HTTP API. As people browse and do things on the site, that data is being collected. You wish to create audiences using that event data and want to activate those audiences to a cloud storage destination such as S3 or SFTP. However, you are aware you are unable to map experience event data within the destination connectors. This makes it impossible to activate the audiences to such destinations. Secondly, imagine once on the site, people can either authenticate (log in) or choose not to (unauthenticated/anonymous users). In cases where an individual arrives at the site multiple times in a month but does not log in, you want to collect behaviors of such anonymous users over time until they eventually log in. Once they do, you wish to connect their past behaviors to their current known identity.  How do you design a data model that allows you to accomplish all of the above? There are a few approaches

Hi, has anyone who has taken the exam managed to record or remember some of the questions asked?The practice test has only the same 50 questions reoccurring so taking the practice test makes you feel like you know everything but in reality you are answering the same questions over and over again.if anyone has records of the exam questions, could you share it?

Is it possible to create a dynamic segment based on attributes from AEP schema & FAC audience attribute together in same equation ? 

Hi All,Has anyone had success applying retention to the AEP Data Lake. Not TTL from a dataset perspective, but at the DL level itself. A successful POC for us would be the ability to delete an old batch.Would the best way, be to use the following: https://developer.adobe.com/experience-platform-apis/references/catalog/#operation/listBatches

I have one field mapped into AEP Inbound flow through a calculated field.Field - fieldofplay[] string array typeCalculated field formula - iif(_eycom.personDetails.fieldOfPlay[0] != '',_eycom.personDetails.fieldOfPlay[0], '') +iif(_eycom.personDetails.fieldOfPlay[1] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[1], '') +iif(_eycom.personDetails.fieldOfPlay[2] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[2], '') +iif(_eycom.personDetails.fieldOfPlay[3] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[3], '') +iif(_eycom.personDetails.fieldOfPlay[4] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[4], '') +iif(_eycom.personDetails.fieldOfPlay[5] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[5], '') +iif(_eycom.personDetails.fieldOfPlay[6] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[6], '') +iif(_eycom.personDetails.fieldOfPlay[7] !=  null, ', ' + _eycom.personDetails.fieldOfPlay[7], '') +iif(_eycom.personDetails.fieldOfPlay[8]

Hi everyone, We are currently trying to export datasets from AEP to SFTP server and data landing zone. However, we don’t have the option to select CSV as a file type during export. Are there any alternative solutions or approaches we can take to ensure the data is exported in CSV format? Currently we have options to share the files in JSON or parquet format, but we want to send the files in CSV format. Is it possible to request CSV support as a feature from AEP, if it’s not currently available? Thanks!

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!     Adobe Experience Platform Champion Applications are open through June 10!   Program BenefitsThe Adobe Champion Program provides a unique opportunity for expert Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) practitioners to:1) Accelerate their personal and professional growth by collaborating with fellow Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) experts and Adobe product and engineering leaders;2) Share their product expertise and best practices with the broader Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) community; and3) Engage in exclusive speaking, content creation, thought leadership opportunities to showcase your expertise.   Program MissionAdobe Champions enhance the Adobe Experience Platform (Adobe

Hi, I have a schema in prod and there is an ID field in it(like CRMID for example). The source datatype given to us in INT64 and I have used 'integer' datatype in AEP. After doing data ingestion, I see few negative values and few positive values and all values look incorrect compared to source values for this ID. Example 723456789123 is the value in source file and I'm seeing -1234567890 and 1234567890 values in AEP after data ingestion.The mapping is done correctly and I don't see any errors in my dataflow. What could be the reason for this? Any suggestions how to proceed with this will be helpful.  Also, for our use case, we have not enabled Schema and Dataset for profile. So, incase if I update datatype, what are the next steps I can take, to get the old incorrect data also corrected? Or first to just test this process, how can I copy/ duplicate schema.  Regards,Ramyasri 

Authors: @kumarsameer , @pratibhas Reviewers: @saswataghosh, @kniwa, @rishabhc, @erikru & @ruchita_ghaskadvi  If you’ve worked with the Adobe Experience Platform (AEP) B2B data model, you know it offers a wealth of opportunities for gaining valuable insights. Adobe’s Account Profiles Dashboard within AEP is a powerful tool designed to help businesses harness the full potential of their B2B data.In this blog, we’ll explore how to effectively use the Account Profiles Dashboard to maximize its benefits. We’ll walk you through the key fields and widgets and offer guidance on how to leverage this dashboard to enhance your business strategies.What’s inside the Account Profiles Dashboard?Imagine having a tool that aggregates all your B2B data into one cohesive presentation, giving you a crystal-clear view of your accounts. That’s what the Account Profiles Dashboard in AEP does. It’s your go-to for analyzing and visualizing account dat

Image credits: Adobe Firefly Imagine if you could peek into the future and know exactly who would respond best to your marketing efforts, what actions would drive conversions, and how to maximize each campaign's ROI. This isn’t just a dream—it’s Adobe Real-time CDP Customer AI in action. In this post, we’ll explore common marketing scenarios and show how setting up clear prediction goals and audience strategies can help you make smarter, data-driven decisions.  1. Promotions with Precision: Targeting the Right Customers for Your Promo Codes Scenario: You’re planning a promotional campaign and want to prioritize customers who would benefit the most from promo codes. But who really needs them? Business Goal: Drive conversions with the minimum amount of discounting to maximize profitability. Prediction Statement: Predict which customers are most likely to purchase in the next 30 days. Audience Strategy: Split your audience based on their likelihood to co

Image credits: Adobe Firefly In the last blogpost, we learned how to identify a prediction statement from your business goals and context. In this post, we will outline how you can take a prediction statement, build predictions using Adobe Real-time CDP Customer AI, and then create intelligent audiences using these predictions. Let’s say our prediction statement is to “Predict who’s most likely to purchase product X in the next 30 days using web behavior data and customer product holding and loyalty status.” This goal provides us with several key components that guide the setup of a Customer AI app. (a.k.a. predictive model)   Here’s how each element of this goal translates to the core concepts of predictive modeling.  1. Input Data: Time Series and Events  What are Time Series and Events? These are signals that capture user actions or behaviors over time. In our goal, “web behavior data” is a time series input because it tracks actions like

if we have more than one merge policy, then there will be more than one profile snapshot table for individual profile. how can we differentiate which snapshot table is for which merge policy. any idea? please help.