Edge audience evaluation

Question

Hi all,

We have created some Edge audiences but we do not see they are being evaluated in real-time. These audiences only have one attribute each which is updated daily via S3 batch connector.

When analyzing the process for some users we see the following:

1. Data is ingested in the AEP Datalake via S3 connector at 10:00h-10:05 UTC.

2. Data is in Profile at 10:30-10:40 UTC.

3. Edge segments are evaluated at 17:47h UTC. This time is the same at which both Streaming and Batch segments are evaluated.

We believed AEP evaluates Edge audience membership in real-time or near-real-time as data is ingested, and that as soon as a user attribute meet the criteria for an audience, they are added to or removed from that audience at the edge. However, we see Edge evaluation occurs as batch segmentation.

This process is crutial since we want to personalize the website via Adobe Target with fresh data.

Is here something we are misunderstanding?

Thanks!

brekrut · Accepted Answer

@jlasso71 @brekrut

Thanks Bryan, this answer is very helpful! This type of segment still would not be available for edge evaluation though, correct? Because the edge profile is only going to be updated once per day on batch evaluation?

@davidross91 @jlasso71

We need to consider the data processing of components and timing. The profile attribute can be evaluated in the edge segmentation, but the following is a process on how it must flow.

Data ingestion batch > data directed to datalake > data prompted to profile > segmentation evaluation > profile projection to edge> edge evaluation.

DavidRoss91 · Answer

Hi @jlasso71

If the data feeding this attribute is ingested via batch, the audience will automatically default to Batch evaluation, and would not qualify for Edge evaluation. Real time evaluation warrants the need for real time data.

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