Audiences: How to create an audience based on the first time an event happens | Adobe Higher Education
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RyanMoravick
RyanMoravick
Level 4
May 23, 2024
Besvarat

Audiences: How to create an audience based on the first time an event happens

  • May 23, 2024
  • 1 svar
  • 667 visningar

Hello,

 

I am working the Audience builder and I am trying to see if there is a way to identify the first time an events happens to create a segment. This use case is for people who make a first time purchase so we can send them an email. Is it possible to create this kind of audience in RTCDP? Thanks!

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Bästa svar av brekrut

Hi @ryanmoravick 

 

There are few way to get at the audience.  

 

You can build an initial audience where there is at least 1 purchase event and then build exclusion logic of when there is more than 1 purchase event.

 

you could also use a computed attribute to find the most recent purchase event to then build an audience against.

1 svar

brekrut
Adobe Employee
brekrutAdobe EmployeeSvar
Adobe Employee
May 23, 2024

Hi @ryanmoravick 

 

There are few way to get at the audience.  

 

You can build an initial audience where there is at least 1 purchase event and then build exclusion logic of when there is more than 1 purchase event.

 

you could also use a computed attribute to find the most recent purchase event to then build an audience against.

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