Audiences: How to create an audience based on the first time an event happens | Community
Skip to main content
RyanMoravick
RyanMoravick
Level 4
May 23, 2024
Solved

Audiences: How to create an audience based on the first time an event happens

  • May 23, 2024
  • 1 reply
  • 659 views

Hello,

 

I am working the Audience builder and I am trying to see if there is a way to identify the first time an events happens to create a segment. This use case is for people who make a first time purchase so we can send them an email. Is it possible to create this kind of audience in RTCDP? Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by brekrut

Hi @ryanmoravick 

 

There are few way to get at the audience.  

 

You can build an initial audience where there is at least 1 purchase event and then build exclusion logic of when there is more than 1 purchase event.

 

you could also use a computed attribute to find the most recent purchase event to then build an audience against.

1 reply

brekrut
Adobe Employee
brekrutAdobe EmployeeAccepted solution
Adobe Employee
May 23, 2024

Hi @ryanmoravick 

 

There are few way to get at the audience.  

 

You can build an initial audience where there is at least 1 purchase event and then build exclusion logic of when there is more than 1 purchase event.

 

you could also use a computed attribute to find the most recent purchase event to then build an audience against.

    Terms & ConditionsAccessibility statement

    Loading footer...