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November 15, 2025
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Account level event dataset for B2B RT-CDP usecase

  • November 15, 2025
  • 1 reply
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I have created the following schemas for a B2B RT-CDP usecase:

(1) individual profile schema for person level demographics

(2)Business account schema

(3)XDM Business Account Person Relation schema which links 1 and 2

(4)One event dataset at person level

(5)Another event dataset at account level. This has multiple event records aggregated at account level, with timestamp field. There is no person level field.

 

For dataset (5), should we use account id as the primary identity? Will it create issues with identity graph because other datasets are at person level? If not, how to still use this dataset for RT-CDP segments? Since primary identity is  mandatory to enable profile.

Best answer by Devyendar

Yes for dataset 5 use Account ID as the primary identity, this should be mapped to the same B2B_Account namespace used in B2B Account schema (2).

1 reply

Devyendar
DevyendarAccepted solution
Level 6
November 18, 2025

Yes for dataset 5 use Account ID as the primary identity, this should be mapped to the same B2B_Account namespace used in B2B Account schema (2).