Adobe Marketo Engage

Anyone who has tried to create an email template within Marketo will know what a pain this is! I am going to show you the best way to create Marketo email templates that scale elegantly across different screen sizes and look amazing no matter what device or email client is being used.   I will also show you how we can use variables and tokens within our Marketo email templates so that emails are easy to modify in the email editor, can be populated via API, and can be reused across programs to reduce the number of emails we need to build.   If you want to import the email template I work with in the video below into your Marketo instance then you can download the email template here.     Email Template Structure   As outlined in the documentation a Marketo email template is made up of the following: A container that houses all the modules within the email template Modules that are made of up elements Elements that are the content of your email t

Hi I would like to add on a landing page a calendar with a specific and defined range date - this is for a tradeshow.People can then select a date and a time.Then they must fill out a form (First name last name, email, company and comments) to submit their request.OPTION1Once submitted, an email is sent to the coordinator with all details about the request and the requester.OPTION2Once submitted all meetings (with meeting and requester details) are stored in an online planning (in marketo?) that can be viewed by our coordinator.Can I do this in Marketo? If yes, how? 🙂Thanks a lot in advance for your help and time.CheersAgnès

I am creating a couple of emails in a flow and would like to bring through a datestamp at a certain point in the flow for use as a token in one of the emails. We are using form fill as the trigger and so I have tried using the ‘Last Interesting Moment Date’ token but it keeps pulling the right date but the wrong time (usually off by a couple of hours either way). Does anyone know why this is and is there any way of fixing this or editing the code in the email so that it brings through the correct date/time? Also as a follow up question is there a way to re-format the date/time? 

Our company has set up all our marketing emails as Non-Operational in order to ensure that we are complying with the new Google inbox requirements. Since Marketo adds the List-Unsubscribe header feature  to all emails we assumed everything was working properly. We implemented the changes on Jan. 31.  Given the impact on non-compliance, we wanted to ensure that everything was working properly within Gmail. Since we can't send sample emails to see if the unsubscribe link is working properly (per Marketo documentation / support), our team set up deliverability tests to check using our teams personal gmail addresses. Unfortunately, in some of our emails that are set up as a non-operational emails we are seeing that the unsubscribe link does not show up in the Gmail App. However, on another email (also set up as non-operational) it is showing the link in the header of the Gmail App. When you look at both emails in the generic iPhone email app – these both have a mes

In order to ensure that our subdomains are set up correctly for upcoming changes Gmail is making for inboxing, we have been reviewing all our emails / set up. We noticed in a few cases that the mailed-by (Return-path) and signed-by match and other cases where they don't match. We were told by Marketo support these should NOT match.  All of these subdomains are set up in our admin area the same way. How does Marketo delineate which one should NOT be used as a sender if it was set up for signed-by? Since we do have some emails where these two items match - what issue is it causing? I understand these aren’t suppose to match. However, based on what we found – in some cases they do. 

Hi,I'd like to know if I can use Marketo TAM and 6sense prediction analytics together. Can these two tools work together, or do they do the same thing? Thank you

I keep getting error when we do the Salesforce Sync:Error details:FIELD_INTEGRITY_EXCEPTION: There's a problem with this state, even though it may appear correct. Please select a state from the list of valid states.: State/Province

Hi, does anyone know if there's a specific size for hero images for Landing Pages in Marketo?  I know it depends of the module on the template, but do you have any suggestions for this? I've tried different sizes and some work, some don't. Thanks

A common challenge email marketers and MOPs teams encounter is managing inactive and unengaged records within their database. Emailing inactive records can have negative impact on sender reputation, inbox placement, email performance and ROI. By identifying when records become inactive, you can easily maintain and hone in on an actively engaged audience in your smart list builds.  There are a few key steps to identify and manage inactive subscribers in Marketo: Define Activity Metrics: Determine what constitutes "activity" based on business goals. Consider metrics like opt-in date, age of record, last opened/clicked email, last time filled out a form, last time visited web page and/or last event success. A combination of these should create what you would define as an inactive record. Define Recency: Establish time-based constraints for measuring inactivity. (Example: last 14 days, last 30 days, last 3 months). Be sure to checkout Marketo's Activity Retention Policy on length

I have struggled to find the answer in the community so asking a question that's probably been asked before (no doubt).We have a pretty simple email campaign that ran for the first time today.1. Send email 1 to a list of people2. Wait Step 1 week3. Send email 2 to everyone who got email 1 but didn't open There is a subset of people who were sent the email that need to be removed from the flow. They should not receive the second email next week.I've done this before but cannot remember the process for safely doing this removal. So far I have created a smart list of the people we need to take out of the flow. Can anyone spell out the steps? TIA

Hi all,   As the title suggests, I would like a functionality that will allow users to submit a form referring a new person. When the form is submitted, a new record will be created within Marketo. Ideally I would like to do this without the use of JavaScript hacks (ideally I would prefer a webhook). I've searched, but I can't find any topics specifically covering this (I don't need to do anything more complicated than simply submitting a form that creates a new record (referee) and updates an existing one (referrer)). Is this possible at all?   Thanks!

Remember that awkward silence when you walk into a store and nobody greets you? Yeah, online shoppers deserve better. In today's digital world, personalized interactions aren't just a courtesy; they're the curtain call. That's where the dynamic duo of Adobe Dynamic Chat and Marketo Engage enter the stage, ready to orchestrate seamless, relevant experiences across channels and leave your audience applauding for more. In this article series, we'll explore the dynamic synergy between these two platforms, uncovering how they work in tandem to drive real-time engagement, foster lasting relationships, and streamline lead management processes.   The Value of Dynamic Chat in Marketing Automation: Convincing clients of the value of including Dynamic Chat within their marketing automation strategy requires highlighting its transformative potential in driving real-time engagement, personalized interactions, and streamlined lead management. By leveraging Dynamic Chat, organizations can s

The URL of each Filled Out Form is a key attribution point. You can easily save the full value to a custom field like so: MktoForms2.whenReady(function(readyForm){ readyForm.onSubmit(function(submittingForm){ submittingForm.addHiddenFields({ LastFormURL: document.location.href }); }); });   But that code snippet — I’m guilty of suggesting it myself! — has a big flaw.   Form URLs can be very long and cluttered with uninteresting params: Google’s gclid=CjwKCAiArLyuBhA7EiwA-qo80BByTqrQJ3DXT4DiOD7M9LzadNLI-8ChtxbBbfVQmU, Marketo’s own mkt_tok=OTgzLUpWSi0wODgAAAGQm3slWTv-ULsVV8gg899ovY5Qu7GOGoW2rQj7nA1W0zpVBpOQC3J7vmp5mkWMta and so on.[1]   The problem is more than cosmetic. If you’re using a String field instead of a Textarea, that’s limited to 255 characters. So if too many long + uninteresting params come first in the query string, you lose the interesting data completely. And even when the whole thi

To achieve greater reporting potential with Marketo Engage, you should always be defining Program Membership, Program Success, and Acquisition Program! This is because Marketo Engage offers several out of the box reports that need these three values defined in order for the data to pull through.     Sadly, I often find that setting these values is an oversight with Marketo users. I think the main reasoning is that some users are unaware -- either of the concept in general, or of the importance. Or it's sometimes just forgotten when building out a program.     This post is about the reporting value of Program Membership, Program Success, and Acquisition Program to help clear up any confusion and help encourage you to always set these values! Note that this post is not about the specifics of HOW to configure in Marketo, but I've linked documentation along the way.     Program Membership   What is it?   A member is a person

Hi,What is the best way of having PMCF data synced in Salesforce?Case(s) description:a) For program "X" the PMCF trigger wrote data on the Marketo Program Member Fields, but the PMCF out of the box sync was activated at a later date. As there are no Program Status changes expected in the near future, what would be the best way to mass-sync the PMCF values to the Campaign Member corresponding fields in Salesforce?The program is synced directly  to SFDC, from the "Setup" Tab.Note:  The regular "Sync  person to SFDC" did not update the Campaign member fields. b)There are cases when the Members are added to the SFDC Campaign prior to the PMCF values to be populated in the Marketo Program. When this happens, the PMCF values are not passed to the Campaign Member fieds SFDC and the reports differ quite a lot. What's the best way to avoid this in the future and have the historical PMCF values synced to the corresponding Campaign member fields?

Hi Everyone,I'm wondering what duration (seconds) you're using for this feature? Getting bot clicks out of our reporting is a priority right now and I'm unsure what the best practice with respect to duration between activities is.Thank you! Chris

Adobe is removing Marketo Account Insights Browser Plug-in from Chrome Web Store on April 8, 2024. After this date, existing customers can continue using the plug-in if it is already installed on their Google Chrome browser. The plug-in does not support sign-in with Adobe ID. Once a user is migrated to Adobe Identity for authentication of Marketo, the user will no longer be able to access the plug-in.     For more information about Marketo on Adobe Identity, please see:    Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions: Why is Adobe removing Account Insights Browser Plug-in from Chrome Web Store?   Due to low adoption rates, we have decided to redirect our focus and resources on more utilized features.     Why sign-in with Adobe ID isn’t supported by this plug-in?    The plug-in was developed before Marketo was acquired by Adobe in 2

I have been using the UTF 8 code hack to get emojis to show up in my email subject lines while using Marketo Engage. However, there have been cases where the code just will not work. Has anyone noticed that when Marketo flags your subject line as "Your subject line may be too long" the code stops working? If I paste the code in a blank subject line then it renders the emoji on a test, but when I add in a "too long" subject line the code will appear in the email versus the emoji itself. 

Hi all, is there a way to reject a form submission live (at the time of submission) if the email address already exists in our database? Or is there a way to stop a record from updating on the submission if the record has pre-existing values within certain fields? Thank you!

SummaryNew checkbox for query parameters available when adding new content or editing current content. IssueYou were previously unable to specify query parameters for predictive content, and query parameters were not used when adding new content, editing current content, and reporting on URL clicks. Autodiscovery works by adding a new URL to the DB, and later on, clicking counts are accumulated against the newly found asset. The asset is determined based on the URL (and there, it previously didn't account for anything that followed the ? in the URL. The same was used as a validation when a user added new content.The rule to determine this part of the URL, minus the query parameters, was a requirement back then and was taken into account during design.  SolutionAs you add predictive content from the predictive content page, you need to have the checkbox on this page to allow the user to decide whether they want to include/exclude the query parameters while adding it.The same

Im trying to merge contacts with the same email address. The contacts were originally added in Marketo, they have since been added in SFDC, creating duplicates in Marketo. Selecting the SFDC contact as the lead as per belowI get the following error - "Merge failure, unable to perform merge operation in natively-synced CRM."Do we need to update settings on the SFDC end to allow the merge to take place? If so what?Thanks!

I'm trying to keep a track on SFDC sync errors and I'm brutally lost. I have 100k+ error lines in the last 5 days. Most of them are recurring errors.Any thoughts on what this error means? cannot retrieve the record (<SFDC ID>) from sfdcI intitally thought these were simply sync errors but i see those under notifications with emails. These appear to be different. Appreciate your inputs. Thanks. Edits: Another error is the record (<<SFDC ID>>) is filtered. I read through this thread which talks about this error https://nation.marketo.com/t5/product-discussions/error-synching-to-sfdc-quot-the-record-is-filtered-in-sfdc-quot/td-p/72107However, my issue is that of the 57 leads with this error, 9 leads have the sync flag turned on. The field updates in SF for these values is synching back to Marketo.

Has anyone successfully generated an automated report for all sync errors in Marketo?I've received numerous SFDC sync error notifications in my instance, and I'm exploring if there's a method to compile them into a report. Currently, the only approach I see is manually copying and pasting them into an Excel spreadsheet.Thank you.NN