Adobe Marketo Engage

Adding costs to a Marketo program that is sync'ed with an SFDC campaigns is not reflected in salesforce.We should be able to activate a sync option by which program costs in Marketo are pushed to Salesforce.This options would be set either at instance level (in the admin) or on a Channel basis (as for the Analytics behavior).-Greg

We should be able to use any token containing the SFDC ID or the User ID of a salesforce User to assign leads in the "Sync lead to SFDC" or the "Change Owner" flow steps.-Greg

I understand there is capability to mass approve Landing Pages.This functionality would also be very handy in mass approving emails that utilize a template that was just updated.

Segmentations function in a waterfall fashion so that a person can only be a member of the first segment for which they qualify. In some views of segmentations these appear in the order in which people can qualify, but in other views it is alphabetical. The segments should always be listed in the order in which people qualify for them.

Email Insights has a great amount of power under the hood and you can report on things that time out both the Email Performance Reports in the UI and nightly subscriptions.  I think Email Insights should have subscription capabilities so that stakeholders that are not Marketo users (or just for convenience sake) are able to receive periodic reports of email performance without fear of time outs leading to a lack of delivery.

Reopening this idea that has been wrongfully marked as "already have it".There are 47 standard user fields in SFDC and only 5 lead owner fields and 3 account owner fields in Marketo. I am not saying that all 47 fields would make sense in Marketo, but there are quite a few that we could make use of. Plus most of the owner custom fields would be needed as they often bear information that is critical to lead assignment or to email personalization.We cannot even get the account owner phone to use as a signature token in an email. I would also use the profile, the role, the company name, the account owner title, the department, the time zone, the language, the division, ...So, please Marketo, make it possible to get all standard AND custom owner fields-Greg

At the moment, you cannot use Salesforce Account fields in a Marketo formula field. Why not?This would be very useful for me.

It would be tremendously helpful to have an "Is Sent Email" trigger in addition to the "Email is Delivered", "Email Bounces Soft", and "Email Bounces". This first came about when we had a smart campaign send out the same email over the course of 4 hours to different audiences. Since these audiences were all sent the email at different times, they would all get them delivered or bounced at different times. As you know there are 3 ultimate outcomes for each email, it can either be delivered, soft bounce, or bounce.There was a need to have the leads qualify for another smart campaign immediately after being sent the email, but there is no trigger available. This became an issue especially in the case of emails that are still pending delivery and those can take up to 24 hours after the email is sent. So for 24 hours these leads cannot qualify for another smart campaign dependent on the email being sent, they can only qualify after it is eventually delivered, soft bounced, or bounced. It wo

The email video module supports youtube and vimeo.Email Template Syntax - Marketo Docs - Product DocsIt'd be great if this also supported wistia thumbnail embeds, especially considering there is marketo integration with wistia.A wisita embed code looks like this:<a href="https://subdomian.wistia.com/medias/videoid?wemail={{lead.Email Address:default=noemail}}"><img src="https://embed-ssl.wistia.com/deliveries/88a2d15f236a414da7da7e630b9b8be84950fb4a.jpg?image_play_button=true&image_play_button_color=7b796ae0&image_crop_resized=222x125" alt="Video title" width="222" height="125" /></a>

This idea is similar to a few existing ideas (both worth voting for   and ) but I've got a few twists.I have to manually update my Visio map of my nurtures, the logic that sends leads between nurtures, and the number of leads in each program. I'd love for that process to be automated. Something similar to to Eloqua's campaign canvas, but this one doesn't have to be editable. I'd just like to see - in one scrollable screen - all of my engagement programs, campaign membership, and the logic that connects the programs.

Would it be possible to make a REST call with a LeadId that returned all the Programs or Campaigns that the lead is a member of?

The module/container system from the new email editor works fantastic but is not available in guided landing pages. It would be amazing if it were. I currently have some page templates with over 100 fields/variables to give the user enough flexibility. An example of this is that we have an agenda section where each row of the agenda is made up of a title, time, description, and color field with an additional field to toggle if that row is visible. We have hard coded 20 rows into the template. If we could replace this with modules that can be dragged in, it would make page creation much easier and more flexible. The following ideas would make modules even more amazing:​​​​​

Right now, I have several users who do not update tags when cloning programs. When you clone a program, all of the original program's tags are cloned onto the new program (except Period Cost). Since the new program inherits the existing tag from the old program, it makes it very easy for users to forget to update the tags. We use tags to run high-level reports, and when the tags are wrong, the information we produce about our program execution is wrong.It would be great to have the option to configure a tag so that it will automatically clear the value when a program is cloned. This would work just like Period Cost works currently. This way when people clone programs, the required tags must be revised and updated. This behavior could be configured on the Tags Edit panel, just like the 'Required' checkbox is currently, and the Tags panel itself could have another column added to indicate which tags would be cleared when programs are cloned.

Currently, the functionality does not exist to exclude URLs from a RTP campaign.  You can only exclude URLs when building segments, but this will increase the number of segments you need to manage and will increase your workload and the complexity of your RTP instance.   I would prefer to build 2 campaigns that work off of 1 segment rather than building 2 campaigns that work off of 2 segments.  If the below is done, this can happen.

I frequently upload lists that have multiple columns of specific answers to specific questions. It's not worth creating fields for each question, instead is better to append them all to a Person Notes field that goes to SFDC for Sales to see. Unfortunately List Import doesn't allow the header to be captured on any field. But as long as I have a String or Text Area field, a checkbox to "Include Column Header" would save me editing multiple fields every time.Proposed idea:

Engagement programs are great. They're especially powerful if used in combination with Content Item Programs; programs that contain all the assets for a single content item. By updating the member status in these programs once they've been requested, you can easily govern which lead/contact has already been sent a particular piece of content. Using this combination of Engagement Programs and Content Item Programs allows you to 'mix-and-match' content, using the same content item in multiple engagement programs without sending the same piece twice.If you're going to 'mix-and-match' content you'd want to be able to identify which nurture program was responsible for driving traffic to your pages/site. For example; you'd want the value for 'utm_campaign' to come from the Engagement Program and the value for 'utm_content' to be set by the Content Item Program.The way this currently works is that the engagement program does a handoff of the contact to the engagement program. Once the contact

It would be nice to be able to schedule a time for the subscription email to go out, and have the results in the body of the email so that it can be viewed on a mobile device without having to download the attachment.Thank you.

Please make it possible to use my tokens that reference custom object fields in flow steps. For example, we have email address fields under a custom object that we'd like to send alerts to when updates occur to the custom object.

I'd really like to be able to have customers give us feedback and store that under a custom object. Currently it isn't possible to update a custom object field from a marketo form. We have to capture the data as lead data, pass that to our servers through a web hook, and then API that back into the custom object fields. It seems like Marketo should be able to communicate with itself.

We often create forms for call-for-speakers or nominations. It would be helpful if the person completing the form could upload a profile pic or a document to support their submission.

When you swipe left to dismiss a card, there is no way (that I can see) to recover it. I tried logging out and logging back in, force closing and reopening, and even uninstalling and reinstalling the app. This is a critical missing feature because it is easy to accidentally swipe left on a card. And this isn't Tinder...when we swipe left, we might regret it

With Email Insights you can filter by Tag and program name. It would be useful to filter by Channel as well as can be done in RCE. Example use case: I create a custom channel for Newsletter, I'd like to see reporting for that channel.

Hello,When adding content to a nurture stream, you have two options: click "ADD CONTENT" or drag in the assets into the stream. I had cloned an engagement program and wanted to move an email in one stream to the next one but noticed you cannot move the content back and forth between streams, you can only move them up and down to prioritize the content. In fact, you can easily move streams and reorder them, so you should be able to move content from one stream to another. It seems like this functionality should exist as the only other option then would be to remove the content entirely from one stream and then add it to another stream.Not a huge draw on time but it could save time especially when last minute changes need to be made or when cloning a program and making changes from there.

When taking over a Marketo instance synchronized with SFDC, there is no simple way to know whether a sync filter is set. The only way is to ask supportThis idea is that it should be possible to easily know in admin -> salesforce whether or not a sync filter is set, and if so, which fields are being used.-Greg

When setting up a mktoImg DIV elements in an email template, you can add an image and set it's CSS style. This CSS style is visible and editable in the image picker dialog. But this is error prone as the use may change this style that will ne inlined.I would rather have a mktoStyle property on the <div class="mktoImg"> in which we could set some CSS styles that would be added automatically to the image.-Greg